A tag management system can include features to assist in developing a cross-vendor profile for individual visitors to content pages of a content site. The visitors to the content site can obtain universal identifiers usable by the content site to identify the visitors. The universal identifiers can be included in the content pages by the visitor end user systems so that browser tags that may not have native access to the universal identifier can access the universal identifiers. The universal identifiers may then be provided to tag vendor systems with associated visitor data, thereby enabling the tag vendor systems to provide processed or raw data that can be compared by individual universal identifiers. Using this processed data, the content site can prepare the cross-vendor profile of individual visitors and realize insights that may be unavailable using conventional systems and methods.
Embodiments of the systems described herein can implement one or more visitor tearing processes. Visitor tearing can include, among other things, one or more processes by which multiple visitors that may appear to be the same visitor may be separated into different visitor profiles due to the leveraging of one or more unique persistent identifiers.
Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.
Systems and methods are provided for a secure human user verification procedure that involves physical manipulation of a user device with respect to its environment. A challenge prompt may be presented for a user to provide challenge response data. A subsystem of an application running on the user device may be configured (e.g., using a machine learning model) to evaluate the challenge response data and determine whether the challenge response data includes the subject of the challenge. To ensure that the user is not providing pre-existing data in response to the challenge prompt, data items associated with the challenge response data may be evaluated to validate the challenge response data as being provided by a human user rather than automatically generated.
H04L 9/32 - Arrangements for secret or secure communicationsNetwork security protocols including means for verifying the identity or authority of a user of the system
42 - Scientific, technological and industrial services, research and design
Goods & Services
Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions. Software as a service (SAAS) services featuring software using artificial intelligence (AI) for capturing and integrating real time data collection with cloud storage to enrich and centralize consent management, compliance, and automating profile activations, insights and actions on the performance and customer engagement with, websites, online advertising and online marketing campaigns; Software as a service (SAAS) services featuring software for capturing, integrating, analyzing, reporting, managing, processing, consolidating, enriching, and sharing data, consents for digital and online advertising, marketing, compliance, and analytics, namely, customer profile activations, and data integration for automating real time data collection with cloud storage across platforms, enhancing, labeling, and reporting Internet data and consents from various sources through a single, enhanced interface.
42 - Scientific, technological and industrial services, research and design
Goods & Services
Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions Software as a service (SAAS) services featuring software using artificial intelligence (AI) for capturing and integrating real time data collection with cloud storage to enrich and centralize consent management, compliance, and automating profile activations, insights and actions on the performance and customer engagement with, websites, online advertising and online marketing campaigns; Software as a service (SAAS) services featuring software for capturing, integrating, analyzing, reporting, managing, processing, consolidating, enriching, and sharing data, consents for digital and online advertising, marketing, compliance, and analytics, namely, customer profile activations, and data integration for automating real time data collection with cloud storage across platforms, enhancing, labeling, and reporting Internet data and consents from various sources through a single, enhanced interface
42 - Scientific, technological and industrial services, research and design
Goods & Services
Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions. Software as a service (SAAS) services featuring software using artificial intelligence (AI) for insights and actions for tracking website activity and for managing, monitoring, tracking, and automating insights and actions on the performance and effectiveness of, and customer engagement with, websites, online advertising and online marketing campaigns; Software as a service (SAAS) services featuring software for tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing, processing, enriching, and sharing data, consents, and information for digital and online advertising, marketing, compliance, and analytics, namely, analytics and data integration for measurement, collection, analysis, modeling, automating, enhancing, labeling, and reporting Internet data and consents from various sources through a single, enhanced interface that integrates AI with data platforms.
42 - Scientific, technological and industrial services, research and design
Goods & Services
Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions Software as a service (SAAS) services featuring software using artificial intelligence (AI) for insights and actions for tracking website activity and for managing, monitoring, tracking, and automating insights and actions on the performance and effectiveness of, and customer engagement with, websites, online advertising and online marketing campaigns; Software as a service (SAAS) services featuring software for tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing, processing, enriching, and sharing data, consents, and information for digital and online advertising, marketing, compliance, and analytics, namely, analytics and data integration for measurement, collection, analysis, modeling, automating, enhancing, labeling, and reporting Internet data and consents from various sources through a single, enhanced interface that integrates AI with data platforms
42 - Scientific, technological and industrial services, research and design
Goods & Services
Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions Software as a service (SAAS) services featuring software for tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing, processing, enriching, and sharing a wide variety of data,consents, and information in the field of digital and online advertising, marketing, compliance, and analytics, namely, analytics and data integration for the measurement, collection, analysis, modeling, automating, enhancing, labeling, and reporting of Internet data and consents from various sources through a single, enhanced interface that integrates artificial intelligence with data platforms; Software as a service (SAAS) services featuring software with artificial intelligence insights and actions for tracking website activity and for managing, monitoring, tracking, and automating insights and actions on the performance and effectiveness of, and customer engagement with, websites, online advertising and online marketing campaigns
10.
Deployable tag management in computer data networks
A tag management system in a computer data network can be used to manage one or more tag configurations with templates. A template may enable efficient tag configuration by causing presentation of an improved user interface that facilitates user-specified mappings between a custom content site and predefined tag management attributes. By completing a template, which may depend on other templates or have templates that depend on it, the tag management system can automatically deploy complex tag management configurations to track end user interactions over a data network.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
G06F 3/0482 - Interaction with lists of selectable items, e.g. menus
G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
G06F 16/958 - Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
G06F 40/117 - TaggingMarking up Designating a blockSetting of attributes
An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abandonment indicator is detected, the system quickens, releases, or restart sending tracking messages to a collection system.
H04N 21/2387 - Stream processing in response to a playback request from an end-user, e.g. for trick-play
H04L 43/10 - Active monitoring, e.g. heartbeat, ping or trace-route
H04L 65/612 - Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
H04N 21/235 - Processing of additional data, e.g. scrambling of additional data or processing content descriptors
H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
12.
System and method for separating content site visitor profiles
Embodiments of the systems described herein can implement one or more visitor tearing processes. Visitor tearing can include, among other things, one or more processes by which multiple visitors that may appear to be the same visitor may be separated into different visitor profiles due to the leveraging of one or more unique persistent identifiers.
Systems and methods are provided for analysis and selection of attributes used to segment data entities. The attributes used to segment data entities may be analyzed to identify segments of data entities (e.g., distinct audiences of visitors) that share values for a given subset of attributes. By intelligently selecting attributes for use in the segmentation process based on the values that they may take (e.g., the cardinality of the attributes), the selected attributes can be used to generate a reasonable or otherwise desirable number of data entity segments. Other attributes can be excluded from the segmentation process.
Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
G06F 16/335 - Filtering based on additional data, e.g. user or group profiles
Embodiments of the systems described herein can implement one or more processes remotely delivering customized code to a host application and/or computing device. The host application may be configured as an Application Programming Interface with a customized code processing library that may configure the host application to receive further instructions remotely. The host application may be further configured to execute host code and/or third-party code. The host application may be configured to receive remote application logic, after the host application has been installed on a computing device, and to execute the received application logic to alter the behavior of the host application, such as selectively tracking end user interactions.
A tag management system can include features to assist in developing a cross-vendor profile for individual visitors to content pages of a content site. The visitors to the content site can obtain universal identifiers usable by the content site to identify the visitors. The universal identifiers can be included in the content pages by the visitor end user systems so that browser tags that may not have native access to the universal identifier can access the universal identifiers. The universal identifiers may then be provided to tag vendor systems with associated visitor data, thereby enabling the tag vendor systems to provide processed or raw data that can be compared by individual universal identifiers. Using this processed data, the content site can prepare the cross-vendor profile of individual visitors and realize insights that may be unavailable using conventional systems and methods.
Systems and methods are provided for a secure human user verification procedure that involves physical manipulation of a user device with respect to its environment. A challenge prompt may be presented for a user to provide challenge response data. A subsystem of an application running on the user device may be configured (e.g., using a machine learning model) to evaluate the challenge response data and determine whether the challenge response data includes the subject of the challenge. To ensure that the user is not providing pre-existing data in response to the challenge prompt, data items associated with the challenge response data may be evaluated to validate the challenge response data as being provided by a human user rather than automatically generated.
H04L 9/32 - Arrangements for secret or secure communicationsNetwork security protocols including means for verifying the identity or authority of a user of the system
18.
System and method for separating content site visitor profiles
Embodiments of the systems described herein can implement one or more visitor tearing processes. Visitor tearing can include, among other things, one or more processes by which multiple visitors that may appear to be the same visitor may be separated into different visitor profiles due to the leveraging of one or more unique persistent identifiers.
Systems and methods described herein can take advantage of the caching abilities of the browser and the idle time of the user to prefetch tag libraries of one or more tags for execution in a subsequent content page. For example, these systems and methods can provide the ability to prefetch and not execute a tag library on a content page before it is required so the tag library is cached in the browser. When the browser hits the page that uses the tag library, the tag library can be quickly retrieved from memory and executed.
H04L 67/5681 - Pre-fetching or pre-delivering data based on network characteristics
H04L 41/50 - Network service management, e.g. ensuring proper service fulfilment according to agreements
H04L 67/02 - Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
G06F 16/172 - Caching, prefetching or hoarding of files
G06F 16/957 - Browsing optimisation, e.g. caching or content distillation
G06F 16/958 - Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
G06Q 30/0201 - Market modellingMarket analysisCollecting market data
G06F 40/143 - Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
H04L 67/53 - Network services using third party service providers
H04L 67/60 - Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
In some embodiments, a system is disclosed for processing event data for an application and transmitting the event data via a computer network. The system can include a memory device and a hardware processor. The memory device can store an application. The hardware processor can execute the application, characterize a user engagement with the application as being a first level of engagement or a second level of engagement, generate event data responsive to user interactions with the application, and control the batch collection of the event data depending on whether the user engagement with the application is characterized as the first level of engagement or the second level of engagement.
A tag management system can implement a combined synchronous and asynchronous tag-loading scheme. In an embodiment of this scheme, a synchronous tag may be included at the top of or near the top of a content page. This synchronous tag can hide one or more page elements that are to be modified by a subsequent asynchronous personalization tag. Subsequently, the asynchronous personalization tag can update the page element and then cause the page element to be displayed. As a result, flicker between the old and new page elements can be reduced or avoided.
A collection configuration management system can be used to manage one or more monitoring objects, such as tags, included in one or more content objects. The collection configuration management system can compartmentalize monitoring object configurations into a monitoring object bundle that may be executed as a result of loading the one or more content objects. The monitoring object bundle can be generated to include one or more monitoring objects, as well as monitoring object management loader functionality.
G06F 11/34 - Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation
G06Q 30/0201 - Market modellingMarket analysisCollecting market data
H04L 41/22 - Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks comprising specially adapted graphical user interfaces [GUI]
H04L 67/00 - Network arrangements or protocols for supporting network services or applications
H04L 67/02 - Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
23.
System and method for constructing content site visitor profiles
Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
H04L 67/10 - Protocols in which an application is distributed across nodes in the network
G06F 16/335 - Filtering based on additional data, e.g. user or group profiles
Embodiments of the systems described herein can implement one or more processes remotely delivering customized code to a host application and/or computing device. The host application may be configured as an Application Programming Interface with a customized code processing library that may configure the host application to receive further instructions remotely. The host application may be further configured to execute host code and/or third-party code. The host application may be configured to receive remote application logic, after the host application has been installed on a computing device, and to execute the received application logic to alter the behavior of the host application, such as selectively tracking end user interactions.
Systems and methods are provided for analysis and selection of attributes used to segment data entities. The attributes used to segment data entities may be analyzed to identify segments of data entities (e.g., distinct audiences of visitors) that share values for a given subset of attributes. By intelligently selecting attributes for use in the segmentation process based on the values that they may take (e.g., the cardinality of the attributes), the selected attributes can be used to generate a reasonable or otherwise desirable number of data entity segments. Other attributes can be excluded from the segmentation process.
An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abandonment indicator is detected, the system quickens, releases, or restart sending tracking messages to a collection system.
H04N 21/2387 - Stream processing in response to a playback request from an end-user, e.g. for trick-play
H04L 43/10 - Active monitoring, e.g. heartbeat, ping or trace-route
H04L 65/612 - Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
H04N 21/235 - Processing of additional data, e.g. scrambling of additional data or processing content descriptors
H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
A tag management system can include features to assist in developing a cross-vendor profile for individual visitors to content pages of a content site. The visitors to the content site can obtain universal identifiers usable by the content site to identify the visitors. The universal identifiers can be included in the content pages by the visitor end user systems so that browser tags that may not have native access to the universal identifier can access the universal identifiers. The universal identifiers may then be provided to tag vendor systems with associated visitor data, thereby enabling the tag vendor systems to provide processed or raw data that can be compared by individual universal identifiers. Using this processed data, the content site can prepare the cross-vendor profile of individual visitors and realize insights that may be unavailable using conventional systems and methods.
A tag management system in a computer data network can be used to manage one or more tag configurations with templates. A template may enable efficient tag configuration by causing presentation of an improved user interface that facilitates user-specified mappings between a custom content site and predefined tag management attributes. By completing a template, which may depend on other templates or have templates that depend on it, the tag management system can automatically deploy complex tag management configurations to track end user interactions over a data network.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
G06F 3/0482 - Interaction with lists of selectable items, e.g. menus
G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
G06F 16/958 - Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
G06F 40/117 - TaggingMarking up Designating a blockSetting of attributes
A collection configuration management system can be used to manage one or more monitoring objects, such as tags, included in one or more content objects. The collection configuration management system can compartmentalize monitoring object configurations into a monitoring object bundle that may be executed as a result of loading the one or more content objects. The monitoring object bundle can be generated to include one or more monitoring objects, as well as monitoring object management loader functionality.
G06Q 30/02 - MarketingPrice estimation or determinationFundraising
H04L 67/00 - Network arrangements or protocols for supporting network services or applications
H04L 41/22 - Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks comprising specially adapted graphical user interfaces [GUI]
G06F 11/34 - Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation
G06Q 30/0201 - Market modellingMarket analysisCollecting market data
The systems and methods described herein use a tag for collecting data associated with a content object of a content page. The tag may be a universal tag which can provide a single point of data collection and thereby reduce the number of network requests due to piggyback tags. The data collected from the content page may be communicated to a stream management system which can process the data and split the data into multiple data streams to be fed to a downstream system. The downstream system can further process the data and communicate to another downstream system. In some embodiments, the stream management system can access the repositories of its downstream system and veto the data flows created by the downstream system.
Embodiments of the systems described herein can implement one or more visitor tearing processes. Visitor tearing can include, among other things, one or more processes by which multiple visitors that may appear to be the same visitor may be separated into different visitor profiles due to the leveraging of one or more unique persistent identifiers.
In some embodiments, a system is disclosed for processing event data for an application and transmitting the event data via a computer network. The system can include a memory device and a hardware processor. The memory device can store an application. The hardware processor can execute the application, characterize a user engagement with the application as being a first level of engagement or a second level of engagement, generate event data responsive to user interactions with the application, and control the batch collection of the event data depending on whether the user engagement with the application is characterized as the first level of engagement or the second level of engagement.
In some embodiments, an electronic device is disclosed for intelligently prefetching data via a computer network. The electronic device can include a device housing, a user interface, a memory device, and a hardware processor. The hardware processor can: communicate via a communication network; determine that the hardware processor is expected to be unable to communicate via the communication network; responsive to determining that the hardware processor is expected to be unable to communicate via the communication network, determine prefetch data to request prior to the hardware processor being unable to communicate via the communication network; request the prefetch data; receive and store the prefetch data prior to the hardware processor being unable to communicate via the communication network; and subsequent to the hardware processor being unable to communicate via the communication network, process the prefetch data with an application responsive to processing a first user input with the application.
H04L 67/5681 - Pre-fetching or pre-delivering data based on network characteristics
H04L 67/63 - Routing a service request depending on the request content or context
H04W 4/021 - Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
G06F 1/26 - Power supply means, e.g. regulation thereof
H04L 67/60 - Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
H04W 12/64 - Location-dependentProximity-dependent using geofenced areas
An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abandonment indicator is detected, the system quickens, releases, or restart sending tracking messages to a collection system.
H04N 21/2387 - Stream processing in response to a playback request from an end-user, e.g. for trick-play
H04L 43/10 - Active monitoring, e.g. heartbeat, ping or trace-route
H04L 65/612 - Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
H04N 21/235 - Processing of additional data, e.g. scrambling of additional data or processing content descriptors
Embodiments of the systems described herein can implement one or more processes remotely delivering customized code to a host application and/or computing device. The host application may be configured as an Application Programming Interface with a customized code processing library that may configure the host application to receive further instructions remotely. The host application may be further configured to execute host code and/or third-party code. The host application may be configured to receive remote application logic, after the host application has been installed on a computing device, and to execute the received application logic to alter the behavior of the host application, such as selectively tracking end user interactions.
Style instructions, which may be coded in a style language and not include application logic, can be used to both control presentation of content of a web page by a web browser and control monitoring of interactions with the web page. Selectors in the style instructions, for example, can be used to identify elements of the web page and define styles for the elements. As a result of implementing such style instructions, individuals tasked with design of a web page can more easily and quickly configure monitoring of interactions with the web page.
Systems and methods described herein can take advantage of the caching abilities of the browser and the idle time of the user to prefetch tag libraries of one or more tags for execution in a subsequent content page. For example, these systems and methods can provide the ability to prefetch and not execute a tag library on a content page before it is required so the tag library is cached in the browser. When the browser hits the page that uses the tag library, the tag library can be quickly retrieved from memory and executed.
H04L 67/5681 - Pre-fetching or pre-delivering data based on network characteristics
H04L 41/50 - Network service management, e.g. ensuring proper service fulfilment according to agreements
H04L 67/02 - Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
G06F 16/172 - Caching, prefetching or hoarding of files
G06F 16/957 - Browsing optimisation, e.g. caching or content distillation
G06F 16/958 - Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
G06Q 30/02 - MarketingPrice estimation or determinationFundraising
G06F 40/143 - Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
H04L 67/53 - Network services using third party service providers
H04L 67/60 - Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
In some embodiments, an electronic device is disclosed for intelligently prefetching data via a computer network. The electronic device can include a device housing, a user interface, a memory device, and a hardware processor. The hardware processor can: communicate via a communication network; determine that the hardware processor is expected to be unable to communicate via the communication network; responsive to determining that the hardware processor is expected to be unable to communicate via the communication network, determine prefetch data to request prior to the hardware processor being unable to communicate via the communication network; request the prefetch data; receive and store the prefetch data prior to the hardware processor being unable to communicate via the communication network; and subsequent to the hardware processor being unable to communicate via the communication network, process the prefetch data with an application responsive to processing a first user input with the application.
A collection configuration management system can be used to manage one or more monitoring objects, such as tags, included in one or more content objects. The collection configuration management system can compartmentalize monitoring object configurations into a monitoring object bundle that may be executed as a result of loading the one or more content objects. The monitoring object bundle can be generated to include one or more monitoring objects, as well as monitoring object management loader functionality.
H04L 67/00 - Network arrangements or protocols for supporting network services or applications
H04L 41/22 - Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks comprising specially adapted graphical user interfaces [GUI]
A tag management system can include features to assist in developing a cross-vendor profile for individual visitors to content pages of a content site. The visitors to the content site can obtain universal identifiers usable by the content site to identify the visitors. The universal identifiers can be included in the content pages by the visitor end user systems so that browser tags that may not have native access to the universal identifier can access the universal identifiers. The universal identifiers may then be provided to tag vendor systems with associated visitor data, thereby enabling the tag vendor systems to provide processed or raw data that can be compared by individual universal identifiers. Using this processed data, the content site can prepare the cross-vendor profile of individual visitors and realize insights that may be unavailable using conventional systems and methods.
Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
H04L 67/10 - Protocols in which an application is distributed across nodes in the network
G06F 16/335 - Filtering based on additional data, e.g. user or group profiles
A tag management system can implement a combined synchronous and asynchronous tag-loading scheme. In an embodiment of this scheme, a synchronous tag may be included at the top of or near the top of a content page. This synchronous tag can hide one or more page elements that are to be modified by a subsequent asynchronous personalization tag. Subsequently, the asynchronous personalization tag can update the page element and then cause the page element to be displayed. As a result, flicker between the old and new page elements can be reduced or avoided.
A tag management system in a computer data network can be used to manage one or more tag configurations with templates. A template may enable efficient tag configuration by causing presentation of an improved user interface that facilitates user-specified mappings between a custom content site and predefined tag management attributes. By completing a template, which may depend on other templates or have templates that depend on it, the tag management system can automatically deploy complex tag management configurations to track end user interactions over a data network.
G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
44.
Configuration of event data communication in computer networks
In some embodiments, a system is disclosed for processing event data for an application and transmitting the event data via a computer network. The system can include a memory device and a hardware processor. The memory device can store an application. The hardware processor can execute the application, characterize a user engagement with the application as being a first level of engagement or a second level of engagement, generate event data responsive to user interactions with the application, and control the batch collection of the event data depending on whether the user engagement with the application is characterized as the first level of engagement or the second level of engagement.
The systems and methods described herein use a tag for collecting data associated with a content object of a content page. The tag may be a universal tag which can provide a single point of data collection and thereby reduce the number of network requests due to piggyback tags. The data collected from the content page may be communicated to a stream management system which can process the data and split the data into multiple data streams to be fed to a downstream system. The downstream system can further process the data and communicate to another downstream system. In some embodiments, the stream management system can access the repositories of its downstream system and veto the data flows created by the downstream system.
Systems and methods described herein can take advantage of the caching abilities of the browser and the idle time of the user to prefetch tag libraries of one or more tags for execution in a subsequent content page. For example, these systems and methods can provide the ability to prefetch and not execute a tag library on a content page before it is required so the tag library is cached in the browser. When the browser hits the page that uses the tag library, the tag library can be quickly retrieved from memory and executed.
A collection configuration management system can be used to manage one or more monitoring objects, such as tags, included in one or more content objects. The collection configuration management system can compartmentalize monitoring object configurations into a monitoring object bundle that may be executed as a result of loading the one or more content objects. The monitoring object bundle can be generated to include one or more monitoring objects, as well as monitoring object management loader functionality.
Embodiments of the systems described herein can implement one or more processes remotely delivering customized code to a host application and/or computing device. The host application may be configured as an Application Programming Interface with a customized code processing library that may configure the host application to receive further instructions remotely. The host application may be further configured to execute host code and/or third-party code. The host application may be configured to receive remote application logic, after the host application has been installed on a computing device, and to execute the received application logic to alter the behavior of the host application, such as selectively tracking end user interactions.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
H04L 29/06 - Communication control; Communication processing characterised by a protocol
Embodiments of the systems described herein can implement one or more visitor tearing processes. Visitor tearing can include, among other things, one or more processes by which multiple visitors that may appear to be the same visitor may be separated into different visitor profiles due to the leveraging of one or more unique persistent identifiers.
An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abandonment indicator is detected, the system quickens, releases, or restart sending tracking messages to a collection system.
H04L 29/06 - Communication control; Communication processing characterised by a protocol
H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
H04N 21/235 - Processing of additional data, e.g. scrambling of additional data or processing content descriptors
51.
Configuration of content site user interaction monitoring in data networks
Style instructions, which may be coded in a style language and not include application logic, can be used to both control presentation of content of a web page by a web browser and control monitoring of interactions with the web page. Selectors in the style instructions, for example, can be used to identify elements of the web page and define styles for the elements. As a result of implementing such style instructions, individuals tasked with design of a web page can more easily and quickly configure monitoring of interactions with the web page.
G06F 16/957 - Browsing optimisation, e.g. caching or content distillation
G06F 3/0483 - Interaction with page-structured environments, e.g. book metaphor
G06F 8/38 - Creation or generation of source code for implementing user interfaces
G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
G06F 40/103 - Formatting, i.e. changing of presentation of documents
G06F 40/154 - Tree transformation for tree-structured or markup documents, e.g. XSLT, XSL-FO or stylesheets
A tag management system can implement a combined synchronous and asynchronous tag-loading scheme. In an embodiment of this scheme, a synchronous tag may be included at the top of or near the top of a content page. This synchronous tag can hide one or more page elements that are to be modified by a subsequent asynchronous personalization tag. Subsequently, the asynchronous personalization tag can update the page element and then cause the page element to be displayed. As a result, flicker between the old and new page elements can be reduced or avoided.
A tag management system can include features to assist in developing a cross-vendor profile for individual visitors to content pages of a content site. The visitors to the content site can obtain universal identifiers usable by the content site to identify the visitors. The universal identifiers can be included in the content pages by the visitor end user systems so that browser tags that may not have native access to the universal identifier can access the universal identifiers. The universal identifiers may then be provided to tag vendor systems with associated visitor data, thereby enabling the tag vendor systems to provide processed or raw data that can be compared by individual universal identifiers. Using this processed data, the content site can prepare the cross-vendor profile of individual visitors and realize insights that may be unavailable using conventional systems and methods.
Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
G06F 16/335 - Filtering based on additional data, e.g. user or group profiles
H04L 29/06 - Communication control; Communication processing characterised by a protocol
55.
Deployable tag management in computer data networks
A tag management system in a computer data network can be used to manage one or more tag configurations with templates. A template may enable efficient tag configuration by causing presentation of an improved user interface that facilitates user-specified mappings between a custom content site and predefined tag management attributes. By completing a template, which may depend on other templates or have templates that depend on it, the tag management system can automatically deploy complex tag management configurations to track end user interactions over a data network.
G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
56.
Configuration of content site user interaction monitoring in data networks
A collection configuration management system can be used to manage one or more monitoring objects, such as tags, included in one or more content objects. The collection configuration management system can compartmentalize monitoring object configurations into a monitoring object bundle that may be executed as a result of loading the one or more content objects. The monitoring object bundle can be generated to include one or more monitoring objects, as well as monitoring object management loader functionality.
The systems and methods described herein use a tag for collecting data associated with a content object of a content page. The tag may be a universal tag which can provide a single point of data collection and thereby reduce the number of network requests due to piggyback tags. The data collected from the content page may be communicated to a stream management system which can process the data and split the data into multiple data streams to be fed to a downstream system. The downstream system can further process the data and communicate to another downstream system. In some embodiments, the stream management system can access the repositories of its downstream system and veto the data flows created by the downstream system.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
G06F 16/958 - Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
G06Q 30/02 - MarketingPrice estimation or determinationFundraising
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
G06F 16/957 - Browsing optimisation, e.g. caching or content distillation
An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abandonment indicator is detected, the system quickens, releases, or restart sending tracking messages to a collection system.
Embodiments of the systems described herein can implement one or more processes remotely delivering customized code to a host application and/or computing device. The host application may be configured as an Application Programming Interface with a customized code processing library that may configure the host application to receive further instructions remotely. The host application may be further configured to execute host code and/or third-party code. The host application may be configured to receive remote application logic, after the host application has been installed on a computing device, and to execute the received application logic to alter the behavior of the host application, such as selectively tracking end user interactions.
Style instructions, which may be coded in a style language and not include application logic, can be used to both control presentation of content of a web page by a web browser and control monitoring of interactions with the web page. Selectors in the style instructions, for example, can be used to identify elements of the web page and define styles for the elements. As a result of implementing such style instructions, individuals tasked with design of a web page can more easily and quickly configure monitoring of interactions with the web page.
G06F 16/957 - Browsing optimisation, e.g. caching or content distillation
G06F 3/0483 - Interaction with page-structured environments, e.g. book metaphor
G06F 17/27 - Automatic analysis, e.g. parsing, orthograph correction
G06F 8/38 - Creation or generation of source code for implementing user interfaces
G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
G06F 17/30 - Information retrieval; Database structures therefor
H04L 29/06 - Communication control; Communication processing characterised by a protocol
The systems and methods described herein use a tag for collecting data associated with a content object of a content page. The tag may be a universal tag which can provide a single point of data collection and thereby reduce the number of network requests due to piggyback tags. The data collected from the content page may be communicated to a stream management system which can process the data and split the data into multiple data streams to be fed to a downstream system. The downstream system can further process the data and communicate to another downstream system. In some embodiments, the stream management system can access the repositories of its downstream system and veto the data flows created by the downstream system.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
G06F 17/30 - Information retrieval; Database structures therefor
G06Q 30/02 - MarketingPrice estimation or determinationFundraising
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
63.
Configuration of content site user interaction monitoring in data networks
A collection configuration management system can be used to manage one or more monitoring objects, such as tags, included in one or more content objects. The collection configuration management system can compartmentalize monitoring object configurations into a monitoring object bundle that may be executed as a result of loading the one or more content objects. The monitoring object bundle can be generated to include one or more monitoring objects, as well as monitoring object management loader functionality.
A tag management system in a computer data network can be used to manage one or more tag configurations with templates. A template may enable efficient tag configuration by causing presentation of an improved user interface that facilitates user-specified mappings between a custom content site and predefined tag management attributes. By completing a template, which may depend on other templates or have templates that depend on it, the tag management system can automatically deploy complex tag management configurations to track end user interactions over a data network.
G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
G06F 17/30 - Information retrieval; Database structures therefor
Systems and methods described herein can take advantage of the caching abilities of the browser and the idle time of the user to prefetch tag libraries of one or more tags for execution in a subsequent content page. For example, these systems and methods can provide the ability to prefetch and not execute a tag library on a content page before it is required so the tag library is cached in the browser. When the browser hits the page that uses the tag library, the tag library can be quickly retrieved from memory and executed.
A tag management system can include features to assist in developing a cross-vendor profile for individual visitors to content pages of a content site. The visitors to the content site can obtain universal identifiers usable by the content site to identify the visitors. The universal identifiers can be included in the content pages by the visitor end user systems so that browser tags that may not have native access to the universal identifier can access the universal identifiers. The universal identifiers may then be provided to tag vendor systems with associated visitor data, thereby enabling the tag vendor systems to provide processed or raw data that can be compared by individual universal identifiers. Using this processed data, the content site can prepare the cross-vendor profile of individual visitors and realize insights that may be unavailable using conventional systems and methods.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
G06F 16/957 - Browsing optimisation, e.g. caching or content distillation
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
42 - Scientific, technological and industrial services, research and design
Goods & Services
Business data analysis; business consultation; business
monitoring and consulting services, namely, tracking web
sites, applications and content of others to provide
strategy, insight, marketing, sales, operation, product
design, particularly specializing in the use of analytic and
statistic models for the understanding and predicting of
consumers, businesses, and market trends and actions;
advertising services; online advertising services, namely,
managing and tracking advertising on digital media including
internet websites, email, and mobile media; providing
business intelligence services; business consulting services
using predictive analytics, business intelligence, and
machine learning and artificial intelligence technology;
business strategy development services, namely, providing
strategy through the collection, processing and analysis of
customer and website visitor data. Software as a service (saas) services featuring software for
tagging, collecting, tracking, analyzing, reporting,
integrating, controlling, managing and sharing a wide
variety of data and information in the field of advertising,
marketing, and analytics; software as a service (saas)
services featuring software for tracking website activity
and for managing and monitoring the performance and
effectiveness of websites, advertising and marketing
campaigns; software as a service (saas) services featuring
software for data processing, predictive analytics, and
business intelligence purposes; software as a service (saas)
services featuring software for collection and processing of
customer and website visitor data.
Embodiments of the systems described herein can implement one or more processes remotely delivering customized code to a host application and/or computing device. The host application may be configured as an Application Programming Interface with a customized code processing library that may configure the host application to receive further instructions remotely. The host application may be further configured to execute host code and/or third-party code. The host application may be configured to receive remote application logic, after the host application has been installed on a computing device, and to execute the received application logic to alter the behavior of the host application, such as selectively tracking end user interactions.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
H04L 29/06 - Communication control; Communication processing characterised by a protocol
A collection configuration management system can be used to manage one or more monitoring objects, such as tags, included in one or more content objects. The collection configuration management system can compartmentalize monitoring object configurations into a monitoring object bundle that may be executed as a result of loading the one or more content objects. The monitoring object bundle can be generated to include one or more monitoring objects, as well as monitoring object management loader functionality.
A tag management system in a computer data network can be used to manage one or more tag configurations with templates. A template may enable efficient tag configuration by causing presentation of an improved user interface that facilitates user-specified mappings between a custom content site and predefined tag management attributes. By completing a template, which may depend on other templates or have templates that depend on it, the tag management system can automatically deploy complex tag management configurations to track end user interactions over a data network.
G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
71.
System and method for separating content site visitor profiles
Embodiments of the systems described herein can implement one or more visitor tearing processes. Visitor tearing can include, among other things, one or more processes by which multiple visitors that may appear to be the same visitor may be separated into different visitor profiles due to the leveraging of one or more unique persistent identifiers.
42 - Scientific, technological and industrial services, research and design
Goods & Services
Business data analysis; business consultation; Business monitoring and consulting services, namely, tracking web sites, applications and digital content in the nature of digital data, digital information and online activity data of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; advertising services; online advertising services, namely, managing and tracking advertising on digital media including internet websites, email, and mobile media; providing business intelligence services; business consulting services using predictive analytics, business intelligence, and machine learning and artificial intelligence technology; Business strategy development services, namely, providing strategy through the collection, processing and analysis of customer and website visitor data Software as a service (SAAS) services featuring software for tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing and sharing a wide variety of data and information in the field of advertising, marketing, and analytics; Software as a service (SAAS) services featuring software for tracking website activity and for managing and monitoring the performance and effectiveness of websites, advertising and marketing campaigns; Software as a service (SAAS) services featuring software for data processing, predictive analytics, and business intelligence purposes; Software as a service (SAAS) services featuring software for collection and processing of customer and website visitor data
42 - Scientific, technological and industrial services, research and design
Goods & Services
Business monitoring and consulting services, namely,
tracking web sites and applications of others to provide
strategy, insight, marketing, sales, operation, product
design, particularly specializing in the use of analytic and
statistic models for the understanding and predicting of
consumers, businesses, and market trends and actions; online
advertising services, namely, managing and tracking
advertising on digital media including internet websites,
email, and mobile media. Software as a service (SAAS) services featuring software for
tagging, collecting, tracking, analyzing, reporting,
integrating, controlling, managing and sharing a wide
variety of data and information in the field of digital and
online advertising, marketing, and analytics, namely,
analytics for the measurement, collection, analysis and
reporting of Internet data, from various sources through a
single interface; software as a service (SAAS) services
featuring software for tracking website activity and for
managing and monitoring the performance and effectiveness of
websites, online advertising and online marketing campaigns.
Systems and methods described herein can take advantage of the caching abilities of the browser and the idle time of the user to prefetch tag libraries of one or more tags for execution in a subsequent content page. For example, these systems and methods can provide the ability to prefetch and not execute a tag library on a content page before it is required so the tag library is cached in the browser. When the browser hits the page that uses the tag library, the tag library can be quickly retrieved from memory and executed.
Embodiments of the systems described herein can implement one or more processes remotely delivering customized code to a host application and/or computing device. The host application may be configured as an Application Programming Interface with a customized code processing library that may configure the host application to receive further instructions remotely. The host application may be further configured to execute host code and/or third-party code. The host application may be configured to receive remote application logic, after the host application has been installed on a computing device, and to execute the received application logic to alter the behavior of the host application, such as selectively tracking end user interactions.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
H04L 29/06 - Communication control; Communication processing characterised by a protocol
Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
G06F 17/30 - Information retrieval; Database structures therefor
H04L 29/06 - Communication control; Communication processing characterised by a protocol
42 - Scientific, technological and industrial services, research and design
Goods & Services
Business monitoring and consulting services, namely,
tracking web sites and applications of others to provide
strategy, insight, marketing, sales, operation, product
design, particularly specializing in the use of analytic and
statistic models for the understanding and predicting of
consumers, businesses, and market trends and actions; online
advertising services, namely, managing and tracking
advertising on digital media including internet websites,
email, and mobile media. Software as a service (SAAS) services featuring software for
tagging, collecting, tracking, analyzing, reporting,
integrating, controlling, managing and sharing a wide
variety of data and information in the field of digital and
online advertising, marketing, and analytics, namely,
analytics for the measurement, collection, analysis and
reporting of Internet data, from various sources through a
single interface; software as a service (SAAS) services
featuring software for tracking website activity and for
managing and monitoring the performance and effectiveness of
websites, online advertising and online marketing campaigns.
78.
System and method for separating content site visitor profiles
Embodiments of the systems described herein can implement one or more visitor tearing processes. Visitor tearing can include, among other things, one or more processes by which multiple visitors that may appear to be the same visitor may be separated into different visitor profiles due to the leveraging of one or more unique persistent identifiers.
Embodiments of the systems described herein can implement one or more processes remotely delivering customized code to a host application and/or computing device. The host application may be configured as an Application Programming Interface with a customized code processing library that may configure the host application to receive further instructions remotely. The host application may be further configured to execute host code and/or third-party code. The host application may be configured to receive remote application logic, after the host application has been installed on a computing device, and to execute the received application logic to alter the behavior of the host application, such as selectively tracking end user interactions.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
H04L 29/06 - Communication control; Communication processing characterised by a protocol
Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
Systems and methods described herein can take advantage of the caching abilities of the browser and the idle time of the user to prefetch tag libraries of one or more tags for execution in a subsequent content page. For example, these systems and methods can provide the ability to prefetch and not execute a tag library on a content page before it is required so the tag library is cached in the browser. When the browser hits the page that uses the tag library, the tag library can be quickly retrieved from memory and executed.
A tag management system can implement a combined synchronous and asynchronous tag-loading scheme. In an embodiment of this scheme, a synchronous tag may be included at the top of or near the top of a content page. This synchronous tag can hide one or more page elements that are to be modified by a subsequent asynchronous personalization tag. Subsequently, the asynchronous personalization tag can update the page element and then cause the page element to be displayed. As a result, flicker between the old and new page elements can be reduced or avoided.
A tag management system can include features to assist in developing a cross-vendor profile for individual visitors to content pages of a content site. The visitors to the content site can obtain universal identifiers usable by the content site to identify the visitors. The universal identifiers can be included in the content pages by the visitor end user systems so that browser tags that may not have native access to the universal identifier can access the universal identifiers. The universal identifiers may then be provided to tag vendor systems with associated visitor data, thereby enabling the tag vendor systems to provide processed or raw data that can be compared by individual universal identifiers. Using this processed data, the content site can prepare the cross-vendor profile of individual visitors and realize insights that may be unavailable using conventional systems and methods.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
G06F 17/30 - Information retrieval; Database structures therefor
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
G06F 12/00 - Accessing, addressing or allocating within memory systems or architectures
84.
Activation of dormant features in native applications
A native application can be deployed that obtains configuration information for the native application at run-time. Digital marketing users or other marketing users can view or control the behavior of the native application by displaying or setting the configuration information of the native application. The native application can report tracked end user interactions and events with the native application according to the configuration information to tag management systems for data compilation by the tag management systems. In addition, the native application can enable digital marketing users or other marketing users to view or control the behavior of the native application from within the native application using an integrated configuration utility. The configuration utility can be activated using a two-stage activation process or an activation and authorization process to prevent an end user from accidentally encountering the configuration utility during routine use of the native application.
G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
H04W 4/20 - Services signallingAuxiliary data signalling, i.e. transmitting data via a non-traffic channel
H04L 12/24 - Arrangements for maintenance or administration
H04W 4/02 - Services making use of location information
A tag management system can include features to assist in developing a cross-vendor profile for individual visitors to content pages of a content site. The visitors to the content site can obtain universal identifiers usable by the content site to identify the visitors. The universal identifiers can be included in the content pages by the visitor end user systems so that browser tags that may not have native access to the universal identifier can access the universal identifiers. The universal identifiers may then be provided to tag vendor systems with associated visitor data, thereby enabling the tag vendor systems to provide processed or raw data that can be compared by individual universal identifiers. Using this processed data, the content site can prepare the cross-vendor profile of individual visitors and realize insights that may be unavailable using conventional systems and methods.
G06F 17/00 - Digital computing or data processing equipment or methods, specially adapted for specific functions
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
86.
System and method for combining content site visitor profiles
Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
G06F 17/30 - Information retrieval; Database structures therefor
H04L 29/06 - Communication control; Communication processing characterised by a protocol
Systems and methods described herein can take advantage of the caching abilities of the browser and the idle time of the user to prefetch tag libraries of one or more tags for execution in a subsequent content page. For example, these systems and methods can provide the ability to prefetch and not execute a tag library on a content page before it is required so the tag library is cached in the browser. When the browser hits the page that uses the tag library, the tag library can be quickly retrieved from memory and executed.
A tag management system can include features to assist in developing a cross-vendor profile for individual visitors to content pages of a content site. The visitors to the content site can obtain universal identifiers usable by the content site to identify the visitors. The universal identifiers can be included in the content pages by the visitor end user systems so that browser tags that may not have native access to the universal identifier can access the universal identifiers. The universal identifiers may then be provided to tag vendor systems with associated visitor data, thereby enabling the tag vendor systems to provide processed or raw data that can be compared by individual universal identifiers. Using this processed data, the content site can prepare the cross-vendor profile of individual visitors and realize insights that may be unavailable using conventional systems and methods.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
G06F 17/30 - Information retrieval; Database structures therefor
H04L 29/08 - Transmission control procedure, e.g. data link level control procedure
H04L 29/06 - Communication control; Communication processing characterised by a protocol
G06F 12/00 - Accessing, addressing or allocating within memory systems or architectures
89.
COMBINED SYNCHRONOUS AND ASYNCHRONOUS TAG DEPLOYMENT
A tag management system can implement a combined synchronous and asynchronous tag-loading scheme. In an embodiment of this scheme, a synchronous fag may be included at the top of or near the top of a content page. This synchronous tag can hide one or more page elements that are to be modified by a subsequent asynchronous personalization tag. Subsequently, the asynchronous personalization tag can update the page element and then cause the page element to be displayed. As a result, flicker between the old and new page elements can be reduced or avoided.
Some embodiments described herein can implement one or more visitor stitching processes. Visitor stitching can include one or more processes by which multiple visitors that may appear distinctly independent can be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers. Moreover, in certain embodiments, a visitor processing system can include features for providing a fully configurable visitor model. This level of configurability can be beneficial when a goal is to reduce a visitor set to a highly targeted visitor segment. This rich configurability can include the ability to set and manipulate a number of attributes and rules for a visitor. By allowing marketing users to configure attributes regarding their content sites' visitors, the visitor processing system can enable marketing users to obtain real-time (or near real-time) reports on these visitors.
G06F 17/00 - Digital computing or data processing equipment or methods, specially adapted for specific functions
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
91.
Combined synchronous and asynchronous tag deployment
A tag management system can implement a combined synchronous and asynchronous tag-loading scheme. In an embodiment of this scheme, a synchronous tag may be included at the top of or near the top of a content page. This synchronous tag can hide one or more page elements that are to be modified by a subsequent asynchronous personalization tag. Subsequently, the asynchronous personalization tag can update the page element and then cause the page element to be displayed. As a result, flicker between the old and new page elements can be reduced or avoided.
Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.
G06F 15/16 - Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
G06F 15/173 - Interprocessor communication using an interconnection network, e.g. matrix, shuffle, pyramid, star or snowflake
93.
ACTIVATION OF DORMANT FEATURES IN NATIVE APPLICATIONS
A native application can be deployed that obtains configuration information for the native application at run-time. Digital marketing users or other marketing users can view or control the behavior of the native application by displaying or setting the configuration information of the native application. The native application can report tracked end user interactions and events with the native application according to the configuration information to tag management systems for data compilation by the tag management systems. In addition, the native application can enable digital marketing users or other marketing users to view or control the behavior of the native application from within the native application using an integrated configuration utility. The configuration utility can be activated using a two- stage activation process or an activation and authorization process to prevent an end user from accidentally encountering the configuration utility during routine use of the native application.
A native application can be deployed that obtains configuration information for the native application at run-time. Digital marketing users or other marketing users can view or control the behavior of the native application by displaying or setting the configuration information of the native application. The native application can report tracked end user interactions and events with the native application according to the configuration information to tag management systems for data compilation by the tag management systems. In addition, the native application can enable digital marketing users or other marketing users to view or control the behavior of the native application from within the native application using an integrated configuration utility. The configuration utility can be activated using a two-stage activation process or an activation and authorization process to prevent an end user from accidentally encountering the configuration utility during routine use of the native application.
G06F 3/0484 - Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
H04W 4/20 - Services signallingAuxiliary data signalling, i.e. transmitting data via a non-traffic channel
H04W 4/02 - Services making use of location information
09 - Scientific and electric apparatus and instruments
35 - Advertising and business services
42 - Scientific, technological and industrial services, research and design
Goods & Services
Computer hardware; computer software; networking and telecommunications hardware and software; computer databases; data, manuals and instructional materials, all recorded magnetically, electronically, or optically; information, manuals, non-printed publications, code, text and other media or multimedia, all being downloadable from a computer network or the Internet; screen saver software and flash drives. Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; online advertising services, namely, managing and tracking advertising on digital media including internet websites, email, and mobile media; compilation, monitoring, storage, management, analysis, evaluation and retrieval of commercial and business information, data and statistics relating to search engine optimisation, web advertising and web traffic analysis; provision of business information and research services; compilation of business information; advertising and commercial information services, via the internet; provision of business information relating to web crawling of the internet, search engines and search engine optimisation; marketing services to internet businesses; commercial and business information management services, namely measuring the relevance of advertisements on websites bases on specified criteria; compiling, analyzing and retrieving business data and information; maintaining and indexing information materials; advertising, marketing and business services, namely assisting others in developing, launching, displaying, editing, managing, measuring, tracking and analysing advertisements and sales and advertising campaigns; providing a network and online marketplace for others to engage in online advertising exchange, direct deals and cross-promotion with other publishers and providers of online mobile applications; creation of advertising, advertising and marketing material, advertising campaigns, electronic advertising, viral adverts, viral marketing campaigns and internet commercials; commissioned writing for the compilation of advertising; all the aforesaid services being in the fields of tag management, digital marketing and digital marketing data management. Software as a service (SAAS) services featuring software for tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing and sharing a wide variety of data and information in the field of digital and online advertising, marketing, and analytics, namely, analytics for the measurement, collection, analysis and reporting of Internet data, from various sources through a single interface; Software as a service (SAAS) services featuring software for tracking website activity and for managing and monitoring the performance and effectiveness of websites, online advertising and online marketing campaigns; software as a service (SAAS) services; provision, development, maintenance, updating and operation of internet search engines; technical support and telephone helpline services in the use and operation of software; software design and development; interactive design and development of software for tracking website activity and for managing and monitoring the performance and effectiveness of websites, online advertising and online marketing campaigns; internet design services; brand design services; providing temporary use of non-downloadable software; graphic design services; design of marketing materials; animation and special-effects design for others; design services; web site maintenance; computer programming services; constructing an internet platform for electronic commerce and trading in advertising space and media; mobile web strategy and development consultancy; information technology consultancy; all the aforesaid services being in the fields of tag management, digital marketing and digital marketing data management; storing electronic data and information.
Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; online advertising services, namely, managing and tracking advertising on digital media including internet websites, email, and mobile media
42 - Scientific, technological and industrial services, research and design
Goods & Services
Software as a service (SAAS) services featuring software for tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing and sharing a wide variety of data and information in the field of digital and online advertising, marketing, and analytics, namely, analytics for the measurement, collection, analysis and reporting of Internet data, from various sources through a single interface; Software as a service (SAAS) services featuring software for tracking website activity and for managing and monitoring the performance and effectiveness of websites, online advertising and online marketing campaigns
42 - Scientific, technological and industrial services, research and design
Goods & Services
(1) Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; online advertising services for others, namely, managing and tracking advertising on digital media including internet websites, email, and mobile media.
(2) Software as a service (SAAS) services featuring software for tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing and sharing a wide variety of data and information in the field of digital and online advertising, marketing, and analytics, namely, analytics for the measurement, collection, analysis and reporting of Internet data, from various sources through a single interface; software as a service (SAAS) services featuring software for tracking website activity and for managing and monitoring the performance and effectiveness of websites, online advertising and online marketing campaigns.
42 - Scientific, technological and industrial services, research and design
Goods & Services
Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; online advertising services, namely, managing and tracking advertising on digital media including internet websites, email, and mobile media; compilation, monitoring, storage, management, analysis, evaluation and retrieval of commercial and business information, data and statistics relating to search engine optimisation, web advertising and web traffic analysis; provision of business information and research services; compilation of business information; advertising and commercial information services, via the internet; provision of business information relating to web crawling of the internet, search engines and search engine optimisation; marketing services to internet businesses; commercial and business information management services, namely measuring the relevance of advertisements on websites bases on specified criteria; compiling, storing, analyzing and retrieving data and information; maintaining, indexing and electronically distributing information materials; advertising, marketing and business services, namely assisting others in developing, launching, displaying, editing, managing, measuring, tracking and analysing advertisements and sales and advertising campaigns; providing a network and online marketplace for others to engage in online advertising exchange, direct deals and cross-promotion with other publishers and providers of online mobile applications; creation of advertising, advertising and marketing material, advertising campaigns, electronic advertising, viral adverts, viral marketing campaigns and internet commercials; commissioned writing for the compilation of advertising; all the aforesaid services being in the fields of tag management, digital marketing and digital marketing data management. Software as a service (SAAS) services featuring software for tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing and sharing a wide variety of data and information in the field of digital and online advertising, marketing, and analytics, namely, analytics for the measurement, collection, analysis and reporting of Internet data, from various sources through a single interface; Software as a service (SAAS) services featuring software for tracking website activity and for managing and monitoring the performance and effectiveness of websites, online advertising and online marketing campaigns; software as a service (SAAS) services; provision, development, maintenance, updating and operation of internet search engines; technical support and telephone helpline services in the use and operation of software; software design and development; interactive design and development; internet design services; brand design services; providing temporary use of non-downloadable software; graphic design services; design of marketing materials; animation and special-effects design for others; design services; web site maintenance; computer programming services; constructing an internet platform for electronic commerce and trading in advertising space and media; mobile web strategy and development consultancy; information technology consultancy; all the aforesaid services being in the fields of tag management, digital marketing and digital marketing data management.
business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; online advertising services, namely, managing and tracking advertising on digital media including internet websites, email, and mobile media
