Abstract

The present invention is directed to method and system for presenting advertisement messages, marketing surveys, invitation to instant offers, interactive media, or electronic voucher to a user of a remote communication device, such as a cellular telephone or a television set top box. In accordance with the preferred embodiments of the present invention, executable multimedia files are transmitted to one or more remote devices (e.g., a mobile phone), which is caused to execute the multimedia files either upon receiving the file or at a later time. Upon execution of the multimedia file, a user is prompted to interact with the remote device (e.g., by pressing one ore more buttons on a phone), preferably within a specified time period. Upon receiving input signals from the user, a notification signal is generated and transmitted by the remote device.

IPC Classes  ?

• G06Q 30/00 - Commerce

Abstract

The present invention is directed to a system and method for selectively delivering multimedia content, such as sports highlights, a video clip, or a movie, to a mobile communication device, such as a cellular telephone, a laptop computer, or a personal digital assistant. In particular, a content service provider receives multimedia content from a variety of content providers, such as television broadcasters, Internet website operators, or individual users, and categorizes the content in accordance with certain predetermined criteria. At the same time, the content service provider receives, from various different mobile communication devices, a preference to receive certain category of multimedia content. In accordance with the preferred embodiment, shortened versions or highlights of the multimedia content (such as the sores of a basket ball game), referred as notification messages, are sent to the mobile communication devices, the notification messages are sent to the users who have expressed an interest to receive the type of content indicated by the notification message. Upon receiving a request from the users in response to the notification messages, the multimedia content corresponding to the notification message is delivered to the user's mobile communication device.

IPC Classes  ?

• G06F 13/00 - Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
• H04N 5/445 - Receiver circuitry for displaying additional information

Abstract

The present invention is directed to a system and method for delivering advertisement messages to mobile communication devices (fig. 1 ). Specially, in accordance with a preferred emodiment, advertisment-messages (15) are sent to mobile communication device (13) in advance of a time and date on which the advaertisment messages are to be presenteed on the mobile communication device. At the same time, signaling information is sent to the mobile communication devic es for indicating to the mobile communication devices the time and date at whcih the advance sent advertisement messages are to be presented on the mobile communication device. The signaling information may include triggering events at which the advertisement message is to be presented.

IPC Classes  ?

• H04H 60/21 - Billing for the use of broadcast information or broadcast-related information
• H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
• H04H 60/61 - Arrangements for services using the result of monitoring, identification or recognition covered by groups or
• H04H 40/00 - Arrangements specially adapted for receiving broadcast information
• H04M 1/00 - Substation equipment, e.g. for use by subscribers
• H04M 3/42 - Systems providing special services or facilities to subscribers
• H04M 3/00 - Automatic or semi-automatic exchanges
• H04M 9/00 - Arrangements for interconnection not involving centralised switching
• H04M 11/00 - Telephonic communication systems specially adapted for combination with other electrical systems
• H04B 1/38 - Transceivers, i.e. devices in which transmitter and receiver form a structural unit and in which at least one part is used for functions of transmitting and receiving
• H04B 7/00 - Radio transmission systems, i.e. using radiation field
• H04Q 7/00 -
• H04Q 7/20 -
• H04Q 7/38 -
• H04Q 7/22 -