Abstract

Conventional television audience measurements are made with diaries or by imaging the area in front of a television and trying to identify the people in the images watching television. Unfortunately, diaries are only accurate if the audience members record entries in them, and image-based techniques are intrusive. The present techniques address these problems by using a viewer's wearable device to measure a viewer's proximity to a television. The wearable device emits or receives low-power beacon signals; measurements of the signal strength are used to calculate the viewer's distance to the television. If the viewer is close enough to the television and the television is on, the viewer may be engaged with the content on the television. This system is simple, non-intrusive, and can used to measure engagement with each television in a multi-television household.

IPC Classes  ?

• H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
• G01S 1/08 - Systems for determining direction or position line
• H04H 60/45 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users
• H04H 60/46 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising users' preferences
• H04H 60/52 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations of users
• H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk

Abstract

A system and method for quantifying viewer engagement with a video playing on a display in a respondent household includes an agreed upon camera arrangement to monitor viewer engagement. The system and method includes the ability to determine what sources of content are being accessed by the household, and other data such as time of viewing, and source of content.

IPC Classes  ?

• H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
• H04L 12/54 - Store-and-forward switching systems
• H04L 9/40 - Network security protocols
• H04N 21/434 - Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams or extraction of additional data from a video streamRemultiplexing of multiplex streamsExtraction or processing of SIDisassembling of packetised elementary stream

Abstract

A system for quantifying viewer engagement with a video playing on a display includes at least one camera to acquire image data of a viewing area in front of the display. A microphone acquires audio data emitted by a speaker coupled to the display. The system also includes a memory to store processor-executable instructions and a processor. Upon execution of the processor-executable instructions, the processor receives the image data and the audio data and determines an identity of the video displayed on the display based on the audio data. The processor also estimates a first number of people present in the viewing area and a second number of people engaged with the video. The processor further quantifies the viewer engagement of the video based on the first number of people and the second number of people.

IPC Classes  ?

• H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
• H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
• H04N 21/4223 - Cameras
• H04N 21/258 - Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
• H04N 21/44 - Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
• H04H 60/45 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users
• H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
• H04N 21/658 - Transmission by the client directed to the server
• H04N 21/437 - Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
• H04N 21/439 - Processing of audio elementary streams

Abstract

A system for quantifying viewer engagement with a video playing on a display includes at least one camera to acquire image data of a viewing area in front of the display. A microphone acquires audio data emitted by a speaker coupled to the display. The system also includes a memory to store processor-executable instructions and a processor. Upon execution of the processor-executable instructions, the processor receives the image data and the audio data and determines an identity of the video displayed on the display based on the audio data. The processor also estimates a first number of people present in the viewing area and a second number of people engaged with the video. The processor further quantifies the viewer engagement of the video based on the first number of people and the second number of people.

IPC Classes  ?

• H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
• H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
• H04N 21/4223 - Cameras
• H04N 21/258 - Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
• H04N 21/44 - Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
• H04H 60/45 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users
• H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
• H04N 21/658 - Transmission by the client directed to the server
• H04N 21/437 - Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
• H04N 21/439 - Processing of audio elementary streams
• H04H 60/58 - Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups or of audio
• H04N 5/33 - Transforming infrared radiation
• G06V 10/143 - Sensing or illuminating at different wavelengths
• G06V 40/18 - Eye characteristics, e.g. of the iris
• G06V 40/10 - Human or animal bodies, e.g. vehicle occupants or pedestriansBody parts, e.g. hands
• G06V 40/16 - Human faces, e.g. facial parts, sketches or expressions
• H04N 5/247 - Arrangement of television cameras

Abstract

A system and method for quantifying viewer engagement with a video playing on a display in a respondent household includes an agreed upon camera arrangement to monitor viewer engagement. The system and method includes the ability to determine what sources of content are being accessed by the household, and other data such as time of viewing, and source of content.

IPC Classes  ?

• H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
• H04N 21/434 - Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams or extraction of additional data from a video streamRemultiplexing of multiplex streamsExtraction or processing of SIDisassembling of packetised elementary stream
• H04L 9/40 - Network security protocols
• H04L 12/54 - Store-and-forward switching systems

Abstract

Conventional television audience measurements are made with diaries or by imaging the area in front of a television and trying to identify the people in the images watching television. Unfortunately, diaries are only accurate if the audience members record entries in them, and image-based techniques are intrusive. The present techniques address these problems by using a viewer's wearable device to measure a viewer's proximity to a television. The wearable device emits or receives low-power beacon signals; measurements of the signal strength are used to calculate the viewer's distance to the television. If the viewer is close enough to the television and the television is on, the viewer may be engaged with the content on the television. This system is simple, non-intrusive, and can used to measure engagement with each television in a multi-television household.

IPC Classes  ?

• H04N 21/422 - Input-only peripherals, e.g. global positioning system [GPS]
• G01S 1/08 - Systems for determining direction or position line
• H04H 60/45 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users
• H04H 60/46 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising users' preferences
• H04H 60/52 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations of users
• H04N 21/442 - Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk

Goods & Services

technology and research services related to television data collected through the use of data science and computer vision technology to passively measure people in-room and eyes-on-screen attention to programming and advertising on television

Goods & Services

technology and research services related to television data collected through the use of data science and computer vision technology to passively measure people in-room and eyes-on-screen attention to programming and advertising on television

Abstract

Conventional television audience measurements are made with diaries or by imaging the area in front of a television and trying to identify the people in the images watching television. Unfortunately, diaries are only accurate if the audience members record entries in them, and image-based techniques are intrusive. The present techniques address these problems by using a viewer's wearable device to measure a viewer's proximity to a television. The wearable device emits or receives low-power beacon signals; measurements of the signal strength are used to calculate the viewer's distance to the television. If the viewer is close enough to the television and the television is on, the viewer may be engaged with the content on the television. This system is simple, non-intrusive, and can used to measure engagement with each television in a multi-television household.

IPC Classes  ?

• H04W 4/02 - Services making use of location information
• A63F 13/21 - Input arrangements for video game devices characterised by their sensors, purposes or types
• A63F 13/211 - Input arrangements for video game devices characterised by their sensors, purposes or types using inertial sensors, e.g. accelerometers or gyroscopes
• A63F 13/79 - Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories
• A63F 13/212 - Input arrangements for video game devices characterised by their sensors, purposes or types using sensors worn by the player, e.g. for measuring heart beat or leg activity
• H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
• H04H 60/45 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users
• G01S 1/02 - Beacons or beacon systems transmitting signals having a characteristic or characteristics capable of being detected by non-directional receivers and defining directions, positions, or position lines fixed relatively to the beacon transmittersReceivers co-operating therewith using radio waves

Goods & Services

collection of television attention data using data science and computer vision technology to passively measure eyes on screen attention to programming and advertising on television for television advertisers and networks to understand user behavior around television watching

Goods & Services

collection of television attention data using data science and computer vision technology to passively measure eyes on screen attention to programming and advertising on television for television advertisers and networks to understand user behavior around television watching

Goods & Services

market research services related to television attention data collected and analyzed through the use of data science and computer vision technology to passively measure eyes on screen attention to programming and advertising on television

Abstract

A system for quantifying viewer engagement with a video playing on a display includes at least one camera to acquire image data of a viewing area in front of the display. A microphone acquires audio data emitted by a speaker coupled to the display. The system also includes a memory to store processor-executable instructions and a processor. Upon execution of the processor-executable instructions, the processor receives the image data and the audio data and determines an identity of the video displayed on the display based on the audio data. The processor also estimates a first number of people present in the viewing area and a second number of people engaged with the video. The processor further quantifies the viewer engagement of the video based on the first number of people and the second number of people.

IPC Classes  ?

• H04H 60/00 - Arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-timeBroadcast-related systems
• H04H 60/29 - Arrangements for monitoring broadcast services or broadcast-related services
• H04H 60/33 - Arrangements for monitoring the users' behaviour or opinions
• H04H 60/35 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
• H04H 60/45 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users
• H04N 21/00 - Selective content distribution, e.g. interactive television or video on demand [VOD]