Abstract

The invention relates to a system used to enhance the results of a direct mail marketing campaign. The system processes spanning online and offline efforts with the end result being increased engagement and return on investment through added impressions and real-time Key Performance Indicator (KPI) reporting, in an easy to use and understand dashboard. Additionally, the system has a smart label which communicates with the system of the instant invention to track mail.

IPC Classes  ?

• G06Q 30/0242 - Determining effectiveness of advertisements
• G06K 7/14 - Methods or arrangements for sensing record carriers by electromagnetic radiation, e.g. optical sensingMethods or arrangements for sensing record carriers by corpuscular radiation using light without selection of wavelength, e.g. sensing reflected white light
• G06Q 10/0639 - Performance analysis of employeesPerformance analysis of enterprise or organisation operations
• G06Q 10/083 - Shipping
• G06Q 10/0833 - Tracking
• G06Q 10/107 - Computer-aided management of electronic mailing [e-mailing]
• G06Q 30/018 - Certifying business or products
• G06Q 30/0241 - Advertisements
• G06Q 50/00 - Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
• G06Q 50/26 - Government or public services
• G06Q 50/60 - Business processes related to postal services
• H04W 4/029 - Location-based management or tracking services
• H04W 84/04 - Large scale networksDeep hierarchical networks