Abrégé

Embodiments described herein include a sensor electrode comprising a plurality of contacts positioned adjacent one another to form a pattern. Signal outputs are coupled to the plurality of contacts. A signal output is connected to each contact of the sensor electrode. One or more processors are coupled to the signal outputs. The processor separately processes each signal output of the plurality of signal outputs.

Classes IPC  ?

• A61B 5/04 - Mesure de signaux bioélectriques du corps ou de parties de celui-ci

Abrégé

Embodiments described herein include a method running on a processor for decoding user response to marketing media, the method comprising: defining calibration stimuli that produce at least one expected response; defining data features for assessing one or more states of a plurality of users using at least one of the calibration stimuli and the at least one expected response; identifying a set of data features based on a first correlation between the set of data features and the at least one expected response; and iteratively reducing the set of data features based upon an amount of variation explained by the reduced set of data features and a second correlation between the reduced set of data features and the at least one expected response.

Classes IPC  ?

• G06Q 30/00 - Commerce

Abrégé

Neuromarketing processing systems and methods are described that provide marketers with a window into the mind of the consumer with a scientifically validated, quantitatively-based means of bio-sensory measurement. The neuromarketing processing system generates, from bio-sensory inputs, quantitative models of consumers' responses to information in the consumer environment, under an embodiment. The quantitative models provide information including consumers' emotion, engagement, cognition, and feelings. The information in the consumer environment includes advertising, packaging, in-store marketing, and online marketing.

Classes IPC  ?

• G01B 3/00 - Instruments de mesure caractérisés par l'utilisation de techniques mécaniques

Abrégé

A novel approach enables an event-based framework for evaluating a media instance based on key events of the media instance. First, physiological responses are derived and aggregated from the physiological data of viewers of the media instance. The key events in the media instance can then be identified, wherein such key events drive and determine the viewers' responses to the media instance. Causal relationship between the viewers' responses to the key events and their surveyed feelings about the media instance can further be established to identify why and what might have caused the viewers to feel the way they do.

Classes IPC  ?

• G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet

Abrégé

Embodiments described herein enable the correlation between a media instance and physiological responses of human subjects to the media instance. While the subject is watching and/or listening to the media instance, physiological responses are derived from the physiological data collected from the subject. Additionally, audio and/or video signals of the media instance are collected. Program-identifying information is detected in the collected signals to identify the exact segment of the media instance that the subject is listening to and/or watching. The identified segment of the media instance is then correlated with the one or more physiological responses of the subject.

Classes IPC  ?

• G06F 17/00 - Équipement ou méthodes de traitement de données ou de calcul numérique, spécialement adaptés à des fonctions spécifiques

Abrégé

Embodiments described herein enable 'in situ' sensing, which collects and analyzes physiological responses from a large group of viewers/audiences who watch a same media instance together at a single venue. Each of the group of viewers is fitted with physiological sensors with communication capabilities to communicate with a signal collection device at or near the venue. The signal collection device collects the physiological data of the viewers from the sensors, and transmits the physiological data to a processing module at another location via a network for storage and further analysis.

Classes IPC  ?

• A61B 5/00 - Mesure servant à établir un diagnostic Identification des individus

Abrégé

A novel approach enables a new type of sensing -'in persona' sensing, for large scale testing of a media instance via distributed collection and centralized processing of physiological data from each of a large number of viewers in his/her own setting. The physiological data can first be collected from each of the viewers fitted with one or more physiological sensors locally at the place where he/she is watching the media instance. The data collected from the viewers at these distributed locations can then all be transmitted to a centralized location for processing, aggregation, storage, and analysis.

Classes IPC  ?

• A61B 5/00 - Mesure servant à établir un diagnostic Identification des individus

Abrégé

Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance The reactions include physiological responses, survey results, verbatim feedback, event- based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance.

Classes IPC  ?

• G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet

Abrégé

A device is described that integrates sensors into a housing which can be placed on a human head for measurement of physiological data. The device includes at least one sensor and a reference electrode connected to the housing, A processor coupled to the sensor and the reference electrode receives signals that represent electrical activity in tissue of a user. The processor generates an output signal including data of a difference between an energy level in each of a first and second frequency band of the signals The difference between energy levels is proportional to release level present time emotional state of the user, The device includes a wireless transmitter that transmits the output signal to a remote device The device therefore processes the physiological data to create the output signal that correspond to a person's mental and emotional state (response).

Classes IPC  ?

• A61B 5/00 - Mesure servant à établir un diagnostic Identification des individus

Abrégé

Embodiments of a system to accurately record if viewers are actually watching, listening to, interacting with, or otherwise perceiving a television, computer monitor, or other media delivery device are described A detector circuit is coupled to a media delivery device and configured to receive a signal transmitted from an emitter placed on the body of a user positioned proximate the media delivery device An attention detector processor is coupled to the detector circuit and configured to determine whether the user is perceiving content provided by the media deliver device The system records physiological data from viewers and transmits it to a central location An integrated physiological sensing device measures viewers' cognitive and emotional responses to media and transmits to a base station in close proximity to the sensing device The base station records these responses to the media and combines them with context data from the electronics equipment

Classes IPC  ?

• H04N 7/16 - Systèmes à secret analogiquesSystèmes à abonnement analogiques

Abrégé

An exemplary embodiment providing one or more improvements includes a blood oxygen sensing apparatus and method in which an infra-red light is absorbed blood in portions that are related to levels of oxygen in the blood along a path.

Classes IPC  ?

• A61B 5/00 - Mesure servant à établir un diagnostic Identification des individus

Abrégé

The present invention enables large scale media testing by human testers, where each tester may see multiple pertinent media instances during a single testing session and choose the optimal overall pairings between the testers and the media instances to minimize the number of testers needed for each testing project. By increasing the number of pertinent media views produced by each tester during each testing session, the approach increases the efficiency of media testing and reduces testing costs and time.

Classes IPC  ?

• G06F 17/00 - Équipement ou méthodes de traitement de données ou de calcul numérique, spécialement adaptés à des fonctions spécifiques

Abrégé

A novel approach enables comparing and aggregating physiological responses from viewers to a time-variant media. This approach defines key events in the media, measures physiological response to and timing of each of the key events for each viewer of the media, aggregates such response for each key event, reconnects these events in the order they occur, and creates a 'profile' of the piece of media. This profile can then be used to accurately gauge the responses from the viewers as when the viewers are engaged in the media and when they are not engaged. Subsequently, such profile can be used to define what needs to be changed in the media to generate the desired responses from the viewers.

Classes IPC  ?

• H04H 60/33 - Dispositions de contrôle du comportement ou des opinions des utilisateurs
• G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet
• G07G 1/00 - Caisses enregistreuses
• G09B 19/00 - Enseignement non couvert par d'autres groupes principaux de la présente sous-classe
• H04H 60/56 - Dispositions caractérisées par des composants spécialement adaptés à la surveillance, l'identification ou la reconnaissance, couverts par les groupes ou
• H04N 7/173 - Systèmes à secret analogiquesSystèmes à abonnement analogiques à deux voies, p. ex. l'abonné envoyant un signal de sélection du programme

Abrégé

A system and method for calculating an objective thought value by contrasting alpha suppression and theta activation in response to stimulus by a media can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the thought value as well. Statistical measurements may be taken to improve media.

Classes IPC  ?

• A61B 5/04 - Mesure de signaux bioélectriques du corps ou de parties de celui-ci

Abrégé

A system and method for calculating a valence value captures an individual's positive or negative response to a media by considering alpha asymmetry of the individual's brain. This valence value can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the valence value as well. Statistical measurements may be taken to improve media.

Classes IPC  ?

• A61B 5/04 - Mesure de signaux bioélectriques du corps ou de parties de celui-ci

Abrégé

Various embodiments of the present invention enable a bottom up analysis approach that derives physiological responses from measured physiological data of viewers of a media, and calculates scores of instances of an event type based on the physiological responses. The scores are then aggregated to rate the event type in addition to scoring the individual event instances. The approach can also form an overall rating of the media by aggregating the event ratings of set of event types within the media.

Classes IPC  ?

• H04H 60/33 - Dispositions de contrôle du comportement ou des opinions des utilisateurs
• G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet
• G07G 1/00 - Caisses enregistreuses
• G09B 19/00 - Enseignement non couvert par d'autres groupes principaux de la présente sous-classe
• H04H 60/56 - Dispositions caractérisées par des composants spécialement adaptés à la surveillance, l'identification ou la reconnaissance, couverts par les groupes ou
• H04N 7/173 - Systèmes à secret analogiquesSystèmes à abonnement analogiques à deux voies, p. ex. l'abonné envoyant un signal de sélection du programme

Abrégé

Various embodiments of the present invention create a novel system for rating an event in a media based on the strength of the emotions viewers feel towards the event. The viewer's responses to the media can be measured and calculated via physiological sensors. The metric for rating the strength of the media is created based on the mathematical coherence of change (up or down) of all pertinent physiological responses across multiple viewers. Such rating offers an objective ability to compare the strengths of events of the media, as there is a strong correlation between high coherence of physiological responses (all viewers feel the same thing at the same time) and strong ratings of emotionality, engagement, likeability, success in the marketplace/on screen.

Classes IPC  ?

• H04H 60/33 - Dispositions de contrôle du comportement ou des opinions des utilisateurs
• G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet
• G07G 1/00 - Caisses enregistreuses
• G09B 19/00 - Enseignement non couvert par d'autres groupes principaux de la présente sous-classe
• H04H 60/56 - Dispositions caractérisées par des composants spécialement adaptés à la surveillance, l'identification ou la reconnaissance, couverts par les groupes ou
• H04N 7/173 - Systèmes à secret analogiquesSystèmes à abonnement analogiques à deux voies, p. ex. l'abonné envoyant un signal de sélection du programme

Abrégé

A system and method for calculating an engagement value by quantifying an amount that a user is acting without thinking considering brainwaves and a heart rate can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the engagement value as well. Statistical measurements may be taken to improve media.

Classes IPC  ?

• A61B 5/04 - Mesure de signaux bioélectriques du corps ou de parties de celui-ci