Systems, methods and computer-readable storage media for determining an outcome of a content promotional message are described. For example, a media network may be configured to transmit content to a plurality of content playback devices, such as a television or a computing device. The content may include a content promotion message configured to promote content, such as a television program or a website, available through the media network. The content promotion message and the content may be associated with network identifiers generated by the media network for tracked content. When the content is played by the content playback device, a device identifier may be generated for the content. The device identifiers may be compared with the network identifiers to determine which, if any, content tracked by the media network has been played by the plurality of content playback devices.
Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.
Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
Business management consultancy services; business
organization advice and business management advice; business
consulting services, namely, providing assistance in the
development of business strategies; business assistance,
advisory and consulting services in the fields of
advertising, promotion and marketing, advertising
management, management and control of advertising sales
rights in television programs, movies, syndicated video and
other digital entertainment content, business management,
and control of assets in the nature of television programs,
movies and other audio-visual media entertainment content;
arranging and management of commercial contracts with
advertisers and advertising agencies for the purpose of
content monetization to maximize advertising effectiveness
and profitability; advertising services, namely, strategic
planning, economic forecasting and optimization of the sale
of advertising rights in television programs, movies,
syndicated video and other digital content; business
management of television programs, movies and other
audio-visual media entertainment content; arranging and
management of commercial contracts with advertisers and
advertising agencies; advertising services, namely,
planning, economic forecasting and optimization of the sale
of advertising rights in television programs, movies,
syndicated video and other digital content; business
services, namely, operating an online marketplace for buyers
and sellers of premium video inventory across all screens
and devices; business assistance, advisory and consulting
services in the field of computer technology relating to
advertising, promotion and marketing; advertising and
commercial information services, via the internet;
advertising via electronic media and specifically the
internet; dissemination of advertising for others via an
on-line communications network on the internet;
dissemination of advertising for others via the internet. Software as a service (saas) and platform as a service
(paas) services featuring software and software platforms in
the field of advertising management; software as a service
(saas) services and platform as a service (paas) services,
featuring computer software platforms that enable users to
manage and control advertising sales rights in television
programs, movies, syndicated video and other digital
entertainment content, manage and control business assets in
the nature of television programs, movies and other
audio-visual media entertainment content, execute and manage
contracts and transactions with advertisers and advertising
agencies, plan, forecast and optimize the sale of
advertising rights in television programs, movies,
syndicated video and other digital content, track revenue
from contracts and transactions with advertisers and
advertising agencies; providing temporary use of on-line
non-downloadable software and applications for advertising
management, management and control of advertising sales
rights in television programs, movies, syndicated video and
other digital entertainment content; design and
implementation of software and technology solutions for
others in the fields of advertising management, for
management and control of adverting sales rights in
television programs, movies, syndicated video and other
digital entertainment content, for business management and
control of assets in the nature of television programs,
movies and other audio-visual media entertainment content,
for execution and management of contracts and transactions
with advertisers and advertising agencies, for planning,
forecasting and optimizing the sale of advertising rights in
television programs, movies, syndicated video and other
digital content, and for tracking revenue from contracts and
transactions with advertisers and advertising agencies;
computer technology support services, namely, help desk
services; and technical support services, namely,
troubleshooting of computer software problems.
Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.
G11B 27/10 - IndexationAdressageMinutage ou synchronisationMesure de l'avancement d'une bande
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/45 - Opérations de gestion réalisées par le client pour faciliter la réception de contenu ou l'interaction avec le contenu, ou pour l'administration des données liées à l'utilisateur final ou au dispositif client lui-même, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films ou résolution de conflits d'ordonnancement
H04N 21/845 - Structuration du contenu, p. ex. décomposition du contenu en segments temporels
6.
SYSTEMS AND METHODS FOR CACHE-BASED CONTENT DELIVERY
Methods, systems, and computer-readable media for cache-based management of non-linear content delivery are generally described. In some embodiments, content to be presented using consumer devices may be cached at a cache device of the consumer device. A cache policy server may transmit cache messages instruction the consumer devices which content to cache, which cache device to store the content, where to locate the content, and how much of the content to cache. When it is time to play the content at the consumer device, the content may be played back from the cache.
Systems, methods and computer-readable storage media for allocating content elements addressed for a content opportunity in a transport stream within a household-addressable media network. A content opportunity may include an advertising slot in a programming stream. The content elements may include advertising content configured to be run during the advertising slot. The advertising slot may be transmitted in a programming stream providing television programming and the advertising content may be provided in a commercial feed. The media network may be configured to transmit various content formats, such as high definition (HD), standard definition (SD), and variations thereof. Systems may be configured to allocate the highest profile corresponding content elements if there is sufficient resources available. If sufficient resources are not available, the system may allocate lower profile versions of the content elements.
H04N 21/2385 - Allocation de canauxAllocation de bande passante
H04N 21/2343 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé impliquant des opérations de reformatage de signaux vidéo pour la distribution ou la mise en conformité avec les requêtes des utilisateurs finaux ou les exigences des dispositifs des utilisateurs finaux
H04N 21/236 - Assemblage d'un flux multiplexé, p. ex. flux de transport, en combinant un flux vidéo avec d'autres contenus ou données additionnelles, p. ex. insertion d'une adresse universelle [URL] dans un flux vidéo, multiplexage de données de logiciel dans un flux vidéoRemultiplexage de flux multiplexésInsertion de bits de remplissage dans le flux multiplexé, p. ex. pour obtenir un débit constantAssemblage d'un flux élémentaire mis en paquets
H04N 21/2662 - Contrôle de la complexité du flux vidéo, p. ex. en mettant à l'échelle la résolution ou le débit binaire du flux vidéo en fonction des capacités du client
H04N 21/647 - Signalisation de contrôle entre des éléments du réseau et serveur ou clientsProcédés réseau pour la distribution vidéo entre serveur et clients, p. ex. contrôle de la qualité du flux vidéo en éliminant des paquets, protection du contenu contre une modification non autorisée dans le réseau ou surveillance de la charge du réseau ou réalisation d'une passerelle entre deux réseaux différents, p. ex. entre réseau IP et réseau sans fil
Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.
Alternative approaches to the insertion of local commercials and messages into networks feeds are provided. Embodiments include digital commercial insertion for cable operators and others that not only offer more flexibility and features, but may also be significantly cheaper to implement. The actual “insert” of the local commercial or message into the digital program is performed by a standard set top box, with several methods of providing the local commercial to the set top box at the proper insertion time. Another embodiment allows a cable operator to significantly save on equipment in the form of splicers and ad inserters, by allowing easy and dynamic mapping of local commercials to insertion zones.
H04N 21/222 - Serveurs secondaires, p. ex. serveur proxy ou tête de réseau de télévision par câble
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/2365 - Multiplexage de plusieurs flux vidéo
H04N 21/254 - Gestion au sein du serveur de données additionnelles, p. ex. serveur d'achat ou serveur de gestion de droits
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
H04N 21/438 - Interfaçage de la voie descendante du réseau de transmission provenant d'un serveur, p. ex. récupération de paquets du flux vidéo codé d'un réseau IP
H04N 21/44 - Traitement de flux élémentaires vidéo, p. ex. raccordement d'un clip vidéo récupéré d'un stockage local avec un flux vidéo en entrée ou rendu de scènes selon des graphes de scène du flux vidéo codé
H04N 21/454 - Filtrage de contenu, p. ex. blocage des publicités
H04N 21/458 - Ordonnancement de contenu pour créer un flux personnalisé, p. ex. en combinant une publicité stockée localement avec un flux d'entréeOpérations de mise à jour, p. ex. pour modules de système d'exploitation
H04N 21/60 - Structure du réseau ou procédés pour la distribution de vidéo entre le serveur et le client ou entre des clients distantsSignalisation de contrôle entre clients, serveur et éléments du réseauTransmission de données de gestion entre serveur et clientDétails de la communication entre serveur et client
H04N 21/633 - Signaux de commande issus du serveur dirigés vers des éléments du réseau ou du client
H04N 21/845 - Structuration du contenu, p. ex. décomposition du contenu en segments temporels
10.
Targeting Television Advertisements Based on Automatic Optimization of Demographic Information
Systems and procedures which allow for the placement of advertisements in an optimized manner are presented. Systems may be provided which may be configured to optimize a media plan (either automatically or manually, or a combinations of both) using demographic vectors, and may display the optimization results in a quantifiable manner using terms and numbers.
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
11.
METHODS, SYSTEMS, AND COMPUTER-READABLE MEDIA FOR DETERMINING OUTCOMES FOR PROMOTIONS
Systems and methods for determining outcomes for promotional messages presented to viewers using digital on-screen graphics are described. A service provider may present digital on-screen graphics on content presentation devices, which may be detected by an outcome management system. The digital on-screen graphic may be displayed in association with a primary content offering, such as a television program. The outcome management system may monitor content presentation devices, including those exposed to the digital on-screen graphic, to determine the effectiveness of the digital on-screen graphic. For instance, the outcome management system may determine whether content presentation devices exposed to the digital on-screen graphic subsequently accessed a content offering promoted therein.
Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact with the system directly and/or automate transactions and execution between systems, while ensuring proper governance over each participants own rules and economics associated with the transactions, as well as individual campaign constraints and requirements. The decentralized application system significantly lowers current transaction and execution barriers, timing and costs, while providing a highly accountable and trusted system across all of the exchange participants.
H04N 21/2547 - Facturation de tiers, p. ex. facturation d'un publicitaire
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/45 - Opérations de gestion réalisées par le client pour faciliter la réception de contenu ou l'interaction avec le contenu, ou pour l'administration des données liées à l'utilisateur final ou au dispositif client lui-même, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films ou résolution de conflits d'ordonnancement
H04N 21/858 - Création de liens entre données et contenu, p. ex. en liant une URL à un objet vidéo en créant une zone active ("hotspot")
Methods and systems for compressing video content are presented. The methods and systems include analyzing a sequence of media frames stored in the memory device and calculating a displacement level of each of the media frames. The displacement level indicates how different each of the media frames is to a previous media frame. The sequence of media frames is divided into a plurality of cuts where each cut ends at a media frame having a substantially high displacement level. Frames to be removed from the sequence of media frames are identified in each cut based upon the frame's displacement level. The identified frames are then removed.
G11B 27/28 - IndexationAdressageMinutage ou synchronisationMesure de l'avancement d'une bande en utilisant une information détectable sur le support d'enregistrement en utilisant des signaux d'information enregistrés par le même procédé que pour l'enregistrement principal
G11B 27/031 - Montage électronique de signaux d'information analogiques numérisés, p. ex. de signaux audio, vidéo
G11B 27/034 - Montage électronique de signaux d'information analogiques numérisés, p. ex. de signaux audio, vidéo sur disques
A forecast for compatible advertisement opportunities, compatible with a class of advertisements, that will be available over a future time period is generated. For a content item associated with one or more advertisement opportunities, one or more compatible advertisement opportunities of the one or more advertisement opportunities are determined based on characteristics of the class of advertisements. Expected output of the content item over the future time period may be determined from historical data of output of other content items similar to the content item, and may be adjusted based on additional information, such as actual output of the content item. The forecast may be generated from the compatible advertisement opportunities associated with the content item and the expected output of the content item.
In accordance with the present invention, a media generation application that allows a user to create and customize a commercial based on microtrend information and/or feedback information is provided.
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
H04N 7/173 - Systèmes à secret analogiquesSystèmes à abonnement analogiques à deux voies, p. ex. l'abonné envoyant un signal de sélection du programme
H04N 21/25 - Opérations de gestion réalisées par le serveur pour faciliter la distribution de contenu ou administrer des données liées aux utilisateurs finaux ou aux dispositifs clients, p. ex. authentification des utilisateurs finaux ou des dispositifs clients ou apprentissage des préférences des utilisateurs pour recommander des films
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
H04N 21/658 - Transmission du client vers le serveur
16.
Systems, methods and computer-readable media for resource-based allocation of content transmitted in a media network
Systems, methods and computer-readable storage media for allocating content elements addressed for a content opportunity in a transport stream within a household-addressable media network. A content opportunity may include an advertising slot in a programming stream. The content elements may include advertising content configured to be run during the advertising slot. The advertising slot may be transmitted in a programming stream providing television programming and the advertising content may be provided in a commercial feed. The media network may be configured to transmit various content formats, such as high definition (HD), standard definition (SD), and variations thereof. Systems may be configured to allocate the highest profile corresponding content elements if there is sufficient resources available. If sufficient resources are not available, the system may allocate lower profile versions of the content elements.
H04N 21/2385 - Allocation de canauxAllocation de bande passante
H04N 21/2662 - Contrôle de la complexité du flux vidéo, p. ex. en mettant à l'échelle la résolution ou le débit binaire du flux vidéo en fonction des capacités du client
H04N 21/236 - Assemblage d'un flux multiplexé, p. ex. flux de transport, en combinant un flux vidéo avec d'autres contenus ou données additionnelles, p. ex. insertion d'une adresse universelle [URL] dans un flux vidéo, multiplexage de données de logiciel dans un flux vidéoRemultiplexage de flux multiplexésInsertion de bits de remplissage dans le flux multiplexé, p. ex. pour obtenir un débit constantAssemblage d'un flux élémentaire mis en paquets
H04N 21/2343 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé impliquant des opérations de reformatage de signaux vidéo pour la distribution ou la mise en conformité avec les requêtes des utilisateurs finaux ou les exigences des dispositifs des utilisateurs finaux
H04N 21/647 - Signalisation de contrôle entre des éléments du réseau et serveur ou clientsProcédés réseau pour la distribution vidéo entre serveur et clients, p. ex. contrôle de la qualité du flux vidéo en éliminant des paquets, protection du contenu contre une modification non autorisée dans le réseau ou surveillance de la charge du réseau ou réalisation d'une passerelle entre deux réseaux différents, p. ex. entre réseau IP et réseau sans fil
Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.
Systems, methods and apparatus are described for dynamically allocating digital content and/or message access and optimizing the value of digital content by managing and/or determining the access rights and delivery across a distributed network of entities and a distributed network of delivery platforms and/or paths (e.g., view origination path).
G06Q 10/06 - Ressources, gestion de tâches, des ressources humaines ou de projetsPlanification d’entreprise ou d’organisationModélisation d’entreprise ou d’organisation
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
19.
Behavioral fingerprinting and user identification from automated content recognition data
Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.
Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.
36 - Services financiers, assurances et affaires immobilières
38 - Services de télécommunications
Produits et services
Financial information and evaluation; providing financial assessment services; financial tracking services, namely, financial tracking relating to revenues earned from contracts and transactions with advertisers and advertising agencies; financial management of electronic payment transaction data for others relating to the placing of advertisements for others; financial tracking and analysis services relating to electronic payment transaction data for others relating to the placing of advertisements for others; financial reporting services related to electronic payment transaction data for others relating to the placing of advertisements for others Providing telecommunication connections to databases; providing telecommunication services to access databases; providing access to databases on the Internet; providing access to computer, electronic and online databases; transmission of information by electronic communications networks; providing access to computer databases
Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.
G11B 27/10 - IndexationAdressageMinutage ou synchronisationMesure de l'avancement d'une bande
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/45 - Opérations de gestion réalisées par le client pour faciliter la réception de contenu ou l'interaction avec le contenu, ou pour l'administration des données liées à l'utilisateur final ou au dispositif client lui-même, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films ou résolution de conflits d'ordonnancement
H04N 21/845 - Structuration du contenu, p. ex. décomposition du contenu en segments temporels
23.
Systems, Methods And Computer-Readable Media For Local Content Storage Within A Media Network
Systems, methods and computer-readable storage media for storing or caching targeted content on a receiver device using existing bandwidth within a media network are described. For example, unused bandwidth within a transport stream may be detected and targeted content may be inserted into the transport stream within the unused bandwidth. The targeted content may include targeted advertisements for a household addressable media network. The transport stream may be transmitted to the receiver device which may access and store the targeted content responsive to various targeted content signals. For instance, the transport stream may include targeted content signals configured to trigger the receive device to access and store the targeted content. The transport stream may include a commercial feed transport stream.
H04N 21/44 - Traitement de flux élémentaires vidéo, p. ex. raccordement d'un clip vidéo récupéré d'un stockage local avec un flux vidéo en entrée ou rendu de scènes selon des graphes de scène du flux vidéo codé
H04N 21/433 - Opération de stockage de contenu, p. ex. opération de stockage en réponse à une requête de pause ou opérations de cache
H04N 21/458 - Ordonnancement de contenu pour créer un flux personnalisé, p. ex. en combinant une publicité stockée localement avec un flux d'entréeOpérations de mise à jour, p. ex. pour modules de système d'exploitation
H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
H04N 21/6543 - Transmission du serveur vers le client pour forcer certaines opérations du client, p. ex. l´enregistrement
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
Methods and systems for compressing video content are presented. The methods and systems include analyzing a sequence of media frames stored in the memory device and calculating a displacement level of each of the media frames. The displacement level indicates how different each of the media frames is to a previous media frame. The sequence of media frames is divided into a plurality of cuts where each cut ends at a media frame having a substantially high displacement level. Frames to be removed from the sequence of media frames are identified in each cut based upon the frame's displacement level. The identified frames are then removed.
G11B 27/28 - IndexationAdressageMinutage ou synchronisationMesure de l'avancement d'une bande en utilisant une information détectable sur le support d'enregistrement en utilisant des signaux d'information enregistrés par le même procédé que pour l'enregistrement principal
G11B 27/031 - Montage électronique de signaux d'information analogiques numérisés, p. ex. de signaux audio, vidéo
Systems, methods and computer-readable storage media for determining an outcome of a content promotional message are described. For example, a media network may be configured to transmit content to a plurality of content playback devices, such as a television or a computing device. The content may include a content promotion message configured to promote content, such as a television program or a website, available through the media network. The content promotion message and the content may be associated with network identifiers generated by the media network for tracked content. When the content is played by the content playback device, a device identifier may be generated for the content. The device identifiers may be compared with the network identifiers to determine which, if any, content tracked by the media network has been played by the plurality of content playback devices.
36 - Services financiers, assurances et affaires immobilières
38 - Services de télécommunications
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
Advertising; advertising planning; advertising consultation; providing advertising space; advertising analysis; online marketing and advertising services; advertising and commercial information services, via the Internet; advertising via electronic media and specifically the Internet; dissemination of advertising for others via the Internet; advertising, marketing, and promotion services; advertising and marketing services, namely, promoting the goods and services of others; consulting in the fields of business, advertising, marketing and business data analytics; dissemination of advertising and marketing materials for others via the Internet and other communications networks and platforms; developing and providing marketing campaigns for advertisers, marketers, and content providers; marketing services, namely, conducting analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; analyzing and compiling business data, namely, viewership data for potential advertisers; business research and evaluations in business matters in the fields of advertising and marketing; preparation of business reports and market insight reports; business consulting and information services in the fields of advertising and marketing; providing a searchable website, website portal and database where advertisers, marketers, and marketing and advertising content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; qualification of advertising space on the Internet, namely, connecting qualified providers of advertising space on the Internet with buyers of that advertising space; provision of advertising space on the Internet; online auction services, namely, an online auction exchange for buying and selling advertising space; analysis and reporting of online marketing, website activity and performance for marketing and advertising purposes; advertising, marketing, and promotion services, namely, providing advertising space and inventory, namely, television, film, video, online, and broadcast advertising space; consultancy services in relation to brand strategies, brand management, customer relationship management, marketing and consumer targeting; providing media services in the field of one-to-one advertising and marketing, namely, the planning and purchase of media time and space for direct marketing advertising; systemisation of data and information into computer databases; collating and compilation of data and information into computer databases; management of computerised databases; updating and maintenance of data in computer databases; subscriptions to telecommunications database services; providing search, retrieval, indexing and data management of information on the Internet, intranets, other computer networks and electronic databases. Financial information; financial evaluation; financial assessments; financial tracking services, namely, financial tracking relating to revenues earned from contracts and transactions with advertisers and advertising agencies; financial management of electronic payment transaction data for others relating to the placing of advertisements for others; financial tracking and analysis services relating to electronic payment transaction data for others relating to the placing of advertisements for others; financial reporting services related to electronic payment transaction data for others relating to the placing of advertisements for others. Providing telecommunication services connected to databases; providing telecommunication services to access databases; providing access to databases on the Internet; providing access to computer, electronic and online databases; communication of information by electronic means; transferring and disseminating information and data via the Internet, intranets and other computer networks; providing access to a computer database; providing a website forum where advertisers, marketers, and marketing and advertising content providers can reach, engage, and interact with online users for the purposes of promotion or advertising. Application service provider [ASP] services; Software as a Service [SaaS]; Platform as a Service [PaaS]; Software as a Service (SaaS) and Platform as a Service (PaaS) services featuring software and software platforms in the field of advertising management; Software as a Service (SaaS) services and Platform as a Service (PaaS) services, featuring computer software platforms that enable users to manage and control advertising sales rights in television programs, movies, syndicated video and other digital entertainment content, manage and control business assets in the nature of television programs, movies and other audio-visual media entertainment content; Software as a Service (SaaS) services and Platform as a Service (PaaS) services, featuring computer software platforms that enable users to execute and manage contracts and transactions with advertisers and advertising agencies, plan, forecast and optimize the sale of advertising rights in television programs, movies, syndicated video and other digital content, track revenue from contracts and transactions with advertisers and advertising agencies; providing temporary use of on-line non-downloadable software and applications for advertising management, management and control of advertising sales rights in television programs, movies, syndicated video and other digital entertainment content; Application service provider (ASP) featuring software for use in database management and as a spreadsheet in the field of quantitative and qualitative analysis, planning, scheduling, media-buying, invoicing and post-buy analysis of advertising services in all forms of media communications, stations, systems, networks and services; providing temporary use of non-downloadable computer software; providing temporary use of non-downloadable computer software in the nature of a mobile application for portable consumer electronic devices; providing online non-downloadable computer software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in connection with audience insights and addressable advertising; providing online non-downloadable computer software and cloud computing services for use in connection with audience insights and addressable advertising; providing online non-downloadable computer software and cloud computing services for network services featuring technology that enables users to share content, text, and other data; providing online non-downloadable software and cloud computing services for providing analysis and statistics about the effect on and interaction with viewers as to advertising and marketing content; providing online non-downloadable software and cloud computing services for use in decision-making, support, analytics and optimization of interactive advertising and digital media; providing online non-downloadable software and cloud computing services for use in placing and managing advertisements based on consumer habits, web browsing data, and economic trends; providing online non-downloadable software and cloud computing services for use in generating online marketing programs; providing online non-downloadable software and cloud computing services for reporting the extent and success of online advertising campaigns; providing non-downloadable software and cloud computing services for use in analyzing and compiling business data, including viewership data for potential advertisers; providing non-downloadable software and cloud computing services for use in market insights and business research, evaluations, reports, consulting, management, administration and information services; providing non-downloadable software and cloud computing services for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in analysis and reporting of search engine referral traffic, internet traffic, keyword placement, keyword searches, online marketing, website activity and performance; providing non-downloadable software and cloud computing services featuring computer software demand-side platform (DSP) for buyers to buy advertising inventory using real-time bidding models; providing non-downloadable software and cloud computing services for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; providing non-downloadable software and cloud computing services for providing a web hosting platform for others' real-time bidding models and in online advertisement serving and delivery; providing non-downloadable software and cloud computing services to allow publishers to connect with and manage multiple advertising bidding partners and monetization strategy; providing non-downloadable software and cloud computing services for management and analysis of advertising space; providing non-downloadable software and cloud computing services for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; providing non-downloadable software and cloud computing services for partnering and monitoring sales offers between multiple merchants; providing non-downloadable software and cloud computing services for use to analyze and measure advertising effectiveness; design and development of computer databases.
27.
Targeting television advertisements based on automatic optimization of demographic information
Systems and procedures which allow for the placement of advertisements in an optimized manner are presented. Systems may be provided which may be configured to optimize a media plan (either automatically or manually, or a combinations of both) using demographic vectors, and may display the optimization results in a quantifiable manner using terms and numbers.
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact with the system directly and/or automate transactions and execution between systems, while ensuring proper governance over each participants own rules and economics associated with the transactions, as well as individual campaign constraints and requirements. The decentralized application system significantly lowers current transaction and execution barriers, timing and costs, while providing a highly accountable and trusted system across all of the exchange participants.
H04N 21/2547 - Facturation de tiers, p. ex. facturation d'un publicitaire
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/45 - Opérations de gestion réalisées par le client pour faciliter la réception de contenu ou l'interaction avec le contenu, ou pour l'administration des données liées à l'utilisateur final ou au dispositif client lui-même, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films ou résolution de conflits d'ordonnancement
H04N 21/858 - Création de liens entre données et contenu, p. ex. en liant une URL à un objet vidéo en créant une zone active ("hotspot")
Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in combination with other information, such as household demographic, timeframe, and day-part information.
H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
30.
System and method for digital program insertion in cable systems
Alternative approaches to the insertion of local commercials and messages into networks feeds are provided. Embodiments include digital commercial insertion for cable operators and others that not only offer more flexibility and features, but may also be significantly cheaper to implement. The actual “insert” of the local commercial or message into the digital program is performed by a standard set top box, with several methods of providing the local commercial to the set top box at the proper insertion time. Another embodiment allows a cable operator to significantly save on equipment in the form of splicers and ad inserters, by allowing easy and dynamic mapping of local commercials to insertion zones.
H04N 21/44 - Traitement de flux élémentaires vidéo, p. ex. raccordement d'un clip vidéo récupéré d'un stockage local avec un flux vidéo en entrée ou rendu de scènes selon des graphes de scène du flux vidéo codé
H04N 21/633 - Signaux de commande issus du serveur dirigés vers des éléments du réseau ou du client
H04N 21/60 - Structure du réseau ou procédés pour la distribution de vidéo entre le serveur et le client ou entre des clients distantsSignalisation de contrôle entre clients, serveur et éléments du réseauTransmission de données de gestion entre serveur et clientDétails de la communication entre serveur et client
H04N 21/438 - Interfaçage de la voie descendante du réseau de transmission provenant d'un serveur, p. ex. récupération de paquets du flux vidéo codé d'un réseau IP
H04N 21/222 - Serveurs secondaires, p. ex. serveur proxy ou tête de réseau de télévision par câble
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/2365 - Multiplexage de plusieurs flux vidéo
H04N 21/254 - Gestion au sein du serveur de données additionnelles, p. ex. serveur d'achat ou serveur de gestion de droits
H04N 21/454 - Filtrage de contenu, p. ex. blocage des publicités
H04N 21/458 - Ordonnancement de contenu pour créer un flux personnalisé, p. ex. en combinant une publicité stockée localement avec un flux d'entréeOpérations de mise à jour, p. ex. pour modules de système d'exploitation
H04N 21/845 - Structuration du contenu, p. ex. décomposition du contenu en segments temporels
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/45 - Opérations de gestion réalisées par le client pour faciliter la réception de contenu ou l'interaction avec le contenu, ou pour l'administration des données liées à l'utilisateur final ou au dispositif client lui-même, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films ou résolution de conflits d'ordonnancement
H04N 21/845 - Structuration du contenu, p. ex. décomposition du contenu en segments temporels
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
G11B 27/10 - IndexationAdressageMinutage ou synchronisationMesure de l'avancement d'une bande
Methods and systems for compressing video content are presented. The methods and systems include analyzing a sequence of media frames stored in the memory device and calculating a displacement level of each of the media frames. The displacement level indicates how different each of the media frames is to a previous media frame. The sequence of media frames is divided into a plurality of cuts where each cut ends at a media frame having a substantially high displacement level. Frames to be removed from the sequence of media frames are identified in each cut based upon the frame's displacement level. The identified frames are then removed.
G11B 27/28 - IndexationAdressageMinutage ou synchronisationMesure de l'avancement d'une bande en utilisant une information détectable sur le support d'enregistrement en utilisant des signaux d'information enregistrés par le même procédé que pour l'enregistrement principal
G11B 27/031 - Montage électronique de signaux d'information analogiques numérisés, p. ex. de signaux audio, vidéo
Systems, methods and computer-readable storage media for determining an outcome of a content promotional message are described. For example, a media network may be configured to transmit content to a plurality of content playback devices, such as a television or a computing device. The content may include a content promotion message configured to promote content, such as a television program or a website, available through the media network. The content promotion message and the content may be associated with network identifiers generated by the media network for tracked content. When the content is played by the content playback device, a device identifier may be generated for the content. The device identifiers may be compared with the network identifiers to determine which, if any, content tracked by the media network has been played by the plurality of content playback devices.
In accordance with the present invention, a media generation application that allows a user to create and customize a commercial based on microtrend information and/or feedback information is provided.
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
H04N 21/25 - Opérations de gestion réalisées par le serveur pour faciliter la distribution de contenu ou administrer des données liées aux utilisateurs finaux ou aux dispositifs clients, p. ex. authentification des utilisateurs finaux ou des dispositifs clients ou apprentissage des préférences des utilisateurs pour recommander des films
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
H04N 21/658 - Transmission du client vers le serveur
H04N 7/173 - Systèmes à secret analogiquesSystèmes à abonnement analogiques à deux voies, p. ex. l'abonné envoyant un signal de sélection du programme
35.
Systems, methods and computer-readable media for local content storage within a media network
Systems, methods and computer-readable storage media for storing or caching targeted content on a receiver device using existing bandwidth within a media network are described. For example, unused bandwidth within a transport stream may be detected and targeted content may be inserted into the transport stream within the unused bandwidth. The targeted content may include targeted advertisements for a household addressable media network. The transport stream may be transmitted to the receiver device which may access and store the targeted content responsive to various targeted content signals. For instance, the transport stream may include targeted content signals configured to trigger the receive device to access and store the targeted content. The transport stream may include a commercial feed transport stream.
H04N 21/44 - Traitement de flux élémentaires vidéo, p. ex. raccordement d'un clip vidéo récupéré d'un stockage local avec un flux vidéo en entrée ou rendu de scènes selon des graphes de scène du flux vidéo codé
H04N 21/433 - Opération de stockage de contenu, p. ex. opération de stockage en réponse à une requête de pause ou opérations de cache
H04N 21/458 - Ordonnancement de contenu pour créer un flux personnalisé, p. ex. en combinant une publicité stockée localement avec un flux d'entréeOpérations de mise à jour, p. ex. pour modules de système d'exploitation
H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
H04N 21/266 - Gestion de canal ou de contenu, p. ex. génération et gestion de clés et de messages de titres d'accès dans un système d'accès conditionnel, fusion d'un canal de monodiffusion de VOD dans un canal multidiffusion
H04N 21/654 - Transmission du serveur vers le client
H04N 21/6543 - Transmission du serveur vers le client pour forcer certaines opérations du client, p. ex. l´enregistrement
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
36.
Methods, Systems, and Computer-Readable Media for Targeted Distribution of Digital On-Screen Graphic Elements
Systems and methods for presenting targeted digital on-screen graphics are described. A content originator, such as an advertiser or media network operator, may specify targeted segments and/or targeted digital on-screen graphics to be presented to one or more viewers of an available audience. The expected presentation of a digital on-screen graphic on a content presentation device associated with targeted segments may be detected. A target digital on-screen graphic may be transmitted or otherwise made available to the content presentation device. The targeted digital on-screen graphic may be displayed instead of or overlaying at least a portion of the original digital on-screen graphic, such that all or a portion of the original digital on-screen graphic is substituted by the target digital on-screen graphic.
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
H04N 21/431 - Génération d'interfaces visuellesRendu de contenu ou données additionnelles
H04N 21/458 - Ordonnancement de contenu pour créer un flux personnalisé, p. ex. en combinant une publicité stockée localement avec un flux d'entréeOpérations de mise à jour, p. ex. pour modules de système d'exploitation
H04N 21/25 - Opérations de gestion réalisées par le serveur pour faciliter la distribution de contenu ou administrer des données liées aux utilisateurs finaux ou aux dispositifs clients, p. ex. authentification des utilisateurs finaux ou des dispositifs clients ou apprentissage des préférences des utilisateurs pour recommander des films
H04N 21/466 - Procédé d'apprentissage pour la gestion intelligente, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films
37.
Delivery forecast computing apparatus for display and streaming video advertising
A computer-driven apparatus coupled to a network receives data from metadata sources and consumers' display devices. From the sources, the apparatus collects metadata concerning characteristics of a given item of host video and a proposed class of advertisements for web delivery proximate or embedded in the given item. The apparatus continually monitors actual delivery of the given item by receiving transmissions from consumers' display devices. The apparatus develops initial forecasting inputs based on historical data from similar host videos, and then adjusts the forecasting inputs based on the actual deliveries. These forecasting inputs are used to compute an interim supply of advertising opportunities associated with the given item, which is reduced by relevant factors to provide a net available supply forecast. The apparatus provides a human-readable display of information including the net available supply forecast.
Systems which allow for the insertion of targeted advertisements or other messages into programming content, e.g., using Digital Video Recording (DVR) technology are disclosed. Systems use storage to pre-load advertisements, record content with commercials breaks, and merge the advertisements into the recorded content in the background, so that they are available when the content is viewed in time-shifted mode.
H04N 5/76 - Enregistrement du signal de télévision
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
H04N 21/6543 - Transmission du serveur vers le client pour forcer certaines opérations du client, p. ex. l´enregistrement
H04N 21/44 - Traitement de flux élémentaires vidéo, p. ex. raccordement d'un clip vidéo récupéré d'un stockage local avec un flux vidéo en entrée ou rendu de scènes selon des graphes de scène du flux vidéo codé
H04N 21/433 - Opération de stockage de contenu, p. ex. opération de stockage en réponse à une requête de pause ou opérations de cache
Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.
H04N 21/45 - Opérations de gestion réalisées par le client pour faciliter la réception de contenu ou l'interaction avec le contenu, ou pour l'administration des données liées à l'utilisateur final ou au dispositif client lui-même, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films ou résolution de conflits d'ordonnancement
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
G11B 27/10 - IndexationAdressageMinutage ou synchronisationMesure de l'avancement d'une bande
H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/845 - Structuration du contenu, p. ex. décomposition du contenu en segments temporels
40.
Systems, methods and computer-readable media for resource-based allocation of content transmitted in a media network
Systems, methods and computer-readable storage media for allocating content elements addressed for a content opportunity in a transport stream within a household-addressable media network. A content opportunity may include an advertising slot in a programming stream. The content elements may include advertising content configured to be run during the advertising slot. The advertising slot may be transmitted in a programming stream providing television programming and the advertising content may be provided in a commercial feed. The media network may be configured to transmit various content formats, such as high definition (HD), standard definition (SD), and variations thereof. Systems may be configured to allocate the highest profile corresponding content elements if there is sufficient resources available. If sufficient resources are not available, the system may allocate lower profile versions of the content elements.
H04N 21/2385 - Allocation de canauxAllocation de bande passante
H04N 21/2662 - Contrôle de la complexité du flux vidéo, p. ex. en mettant à l'échelle la résolution ou le débit binaire du flux vidéo en fonction des capacités du client
H04N 21/236 - Assemblage d'un flux multiplexé, p. ex. flux de transport, en combinant un flux vidéo avec d'autres contenus ou données additionnelles, p. ex. insertion d'une adresse universelle [URL] dans un flux vidéo, multiplexage de données de logiciel dans un flux vidéoRemultiplexage de flux multiplexésInsertion de bits de remplissage dans le flux multiplexé, p. ex. pour obtenir un débit constantAssemblage d'un flux élémentaire mis en paquets
H04N 21/2343 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé impliquant des opérations de reformatage de signaux vidéo pour la distribution ou la mise en conformité avec les requêtes des utilisateurs finaux ou les exigences des dispositifs des utilisateurs finaux
H04N 21/647 - Signalisation de contrôle entre des éléments du réseau et serveur ou clientsProcédés réseau pour la distribution vidéo entre serveur et clients, p. ex. contrôle de la qualité du flux vidéo en éliminant des paquets, protection du contenu contre une modification non autorisée dans le réseau ou surveillance de la charge du réseau ou réalisation d'une passerelle entre deux réseaux différents, p. ex. entre réseau IP et réseau sans fil
Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.
41 - Éducation, divertissements, activités sportives et culturelles
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
Advertising, advisory, and consulting services for others, namely, placing advertisements on desktop computers, on computer tablets, on mobile phones, in set-top box video-on-demand programming and in other digitally delivered environments using specialized computer software; advertising, advisory, and consulting services for others, namely, placing non-interrupting video advertisements on desktop computers, on computer tablets, on mobile phones, in set-top box video-on-demand programming and in other digitally delivered environments using specialized computer software; advertising, advisory, and consulting services for others, namely, using specialized computer software to place advertisements into video content provided via a video-on-demand streaming service via the Internet; advertising, advisory and consulting services for others, namely, using specialized computer software to place non-interrupting advertisements into video content provided via a video-on-demand streaming service via the Internet Providing classes, seminars and/or workshops in the field of video advertising; providing classes, seminars and/or workshops on using computer software solutions that insert video advertising into streaming video content; providing classes, seminars and/or workshops on using computer software solutions that insert video advertising into live streaming video content; providing classes, seminars and/or workshops on using computer software solutions that insert video advertising into live streaming video content without disruption to viewers; and providing classes, seminars and/or workshops on using computer software solutions that insert video advertising into live streaming video content without disruption to the viewer's experience Software as a Service (SaaS) services featuring software that inserts video advertising into streaming video content; Software as a Service (SaaS) featuring computer software solution that inserts video advertising into streaming video content; Software as a Service (SaaS) services featuring software that inserts video advertising into live streaming video content; Software as a Service (SaaS) featuring computer software solutions that insert video advertising into live streaming video content; Software as a Service (SaaS) services featuring software that inserts video advertising into live streaming video content without disruption to viewers; Software as a Service (SaaS) featuring computer software solutions that insert video advertising into live streaming video content without disruption to viewers; Software as a Service (SaaS) services featuring software that inserts video advertising into live streaming video content without disruption to the viewer's experience; Software as a Service (SaaS) featuring computer software solutions that insert video advertising into live streaming video content without disruption to the viewer's experience; Platform as a Service (PaaS) featuring computer software platforms for inserting video advertising into live streaming video content; Platform as a Service (PaaS) featuring computer software platforms for inserting video advertising into live streaming video content without disruption to viewers; Platform as a Service (PaaS) featuring computer software platforms for inserting video advertising into live streaming video content without disruption to the viewer's experience; Platform as a Service (PaaS) featuring computer software platforms for inserting interrupting video advertising into video content via a video-on-demand streaming service via the Internet; Platform as a Service (PaaS) featuring computer software platforms for inserting video advertising into streaming video content without disruption to viewers; and Platform as a Service (PaaS) featuring computer software platforms for inserting video advertising into streaming video content without disruption to the viewer's experience
43.
Systems, methods and computer-readable media for local content storage within a media network
Systems, methods and computer-readable storage media for storing or caching targeted content on a receiver device using existing bandwidth within a media network are described. For example, unused bandwidth within a transport stream may be detected and targeted content may be inserted into the transport stream within the unused bandwidth. The targeted content may include targeted advertisements for a household addressable media network. The transport stream may be transmitted to the receiver device which may access and store the targeted content responsive to various targeted content signals. For instance, the transport stream may include targeted content signals configured to trigger the receive device to access and store the targeted content. The transport stream may include a commercial feed transport stream.
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/235 - Traitement de données additionnelles, p. ex. brouillage de données additionnelles ou traitement de descripteurs de contenu
H04N 21/236 - Assemblage d'un flux multiplexé, p. ex. flux de transport, en combinant un flux vidéo avec d'autres contenus ou données additionnelles, p. ex. insertion d'une adresse universelle [URL] dans un flux vidéo, multiplexage de données de logiciel dans un flux vidéoRemultiplexage de flux multiplexésInsertion de bits de remplissage dans le flux multiplexé, p. ex. pour obtenir un débit constantAssemblage d'un flux élémentaire mis en paquets
H04N 21/238 - Interfaçage de la voie descendante du réseau de transmission, p. ex. adaptation du débit de transmission d'un flux vidéo à la bande passante du réseauTraitement de flux multiplexés
H04N 21/43 - Traitement de contenu ou données additionnelles, p. ex. démultiplexage de données additionnelles d'un flux vidéo numériqueOpérations élémentaires de client, p. ex. surveillance du réseau domestique ou synchronisation de l'horloge du décodeurIntergiciel de client
H04N 21/65 - Transmission de données de gestion entre le client et le serveur
H04N 21/44 - Traitement de flux élémentaires vidéo, p. ex. raccordement d'un clip vidéo récupéré d'un stockage local avec un flux vidéo en entrée ou rendu de scènes selon des graphes de scène du flux vidéo codé
H04N 21/433 - Opération de stockage de contenu, p. ex. opération de stockage en réponse à une requête de pause ou opérations de cache
H04N 21/458 - Ordonnancement de contenu pour créer un flux personnalisé, p. ex. en combinant une publicité stockée localement avec un flux d'entréeOpérations de mise à jour, p. ex. pour modules de système d'exploitation
H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
H04N 21/6543 - Transmission du serveur vers le client pour forcer certaines opérations du client, p. ex. l´enregistrement
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact with the system directly and/or automate transactions and execution between systems, while ensuring proper governance over each participants own rules and economics associated with the transactions, as well as individual campaign constraints and requirements. The decentralized application system significantly lowers current transaction and execution barriers, timing and costs, while providing a highly accountable and trusted system across all of the exchange participants.
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/2547 - Facturation de tiers, p. ex. facturation d'un publicitaire
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/45 - Opérations de gestion réalisées par le client pour faciliter la réception de contenu ou l'interaction avec le contenu, ou pour l'administration des données liées à l'utilisateur final ou au dispositif client lui-même, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films ou résolution de conflits d'ordonnancement
H04N 21/858 - Création de liens entre données et contenu, p. ex. en liant une URL à un objet vidéo en créant une zone active ("hotspot")
Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.
H04N 21/45 - Opérations de gestion réalisées par le client pour faciliter la réception de contenu ou l'interaction avec le contenu, ou pour l'administration des données liées à l'utilisateur final ou au dispositif client lui-même, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films ou résolution de conflits d'ordonnancement
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
G11B 27/10 - IndexationAdressageMinutage ou synchronisationMesure de l'avancement d'une bande
H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/845 - Structuration du contenu, p. ex. décomposition du contenu en segments temporels
46.
Systems and methods for generating media content using microtrends
In accordance with the present invention, a media generation application that allows a user to create and customize a commercial based on microtrend information and/or feedback information is provided.
H04N 7/10 - Adaptations à la transmission par câble électrique
H04N 7/025 - Systèmes pour la transmission de données numériques autres que des données d'image, p. ex. de texte pendant la partie active d'une trame de télévision
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
H04N 7/173 - Systèmes à secret analogiquesSystèmes à abonnement analogiques à deux voies, p. ex. l'abonné envoyant un signal de sélection du programme
H04N 21/25 - Opérations de gestion réalisées par le serveur pour faciliter la distribution de contenu ou administrer des données liées aux utilisateurs finaux ou aux dispositifs clients, p. ex. authentification des utilisateurs finaux ou des dispositifs clients ou apprentissage des préférences des utilisateurs pour recommander des films
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
H04N 21/658 - Transmission du client vers le serveur
47.
Systems, methods and non-transitory computer-readable media for allocating bandwidth for delivery of content elements addressed for a content opportunity in a transport stream within a household-addressable media network
Systems, methods and computer-readable storage media for allocating content elements addressed for a content opportunity in a transport stream within a household-addressable media network. A content opportunity may include an advertising slot in a programming stream. The content elements may include advertising content configured to be run during the advertising slot. The advertising slot may be transmitted in a programming stream providing television programming and the advertising content may be provided in a commercial feed. The media network may be configured to transmit various content formats, such as high definition (HD), standard definition (SD), and variations thereof. Systems may be configured to allocate the highest profile corresponding content elements if there is sufficient resources available. If sufficient resources are not available, the system may allocate lower profile versions of the content elements.
H04N 21/2385 - Allocation de canauxAllocation de bande passante
H04N 21/2343 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé impliquant des opérations de reformatage de signaux vidéo pour la distribution ou la mise en conformité avec les requêtes des utilisateurs finaux ou les exigences des dispositifs des utilisateurs finaux
H04N 21/647 - Signalisation de contrôle entre des éléments du réseau et serveur ou clientsProcédés réseau pour la distribution vidéo entre serveur et clients, p. ex. contrôle de la qualité du flux vidéo en éliminant des paquets, protection du contenu contre une modification non autorisée dans le réseau ou surveillance de la charge du réseau ou réalisation d'une passerelle entre deux réseaux différents, p. ex. entre réseau IP et réseau sans fil
H04N 21/236 - Assemblage d'un flux multiplexé, p. ex. flux de transport, en combinant un flux vidéo avec d'autres contenus ou données additionnelles, p. ex. insertion d'une adresse universelle [URL] dans un flux vidéo, multiplexage de données de logiciel dans un flux vidéoRemultiplexage de flux multiplexésInsertion de bits de remplissage dans le flux multiplexé, p. ex. pour obtenir un débit constantAssemblage d'un flux élémentaire mis en paquets
H04N 21/2662 - Contrôle de la complexité du flux vidéo, p. ex. en mettant à l'échelle la résolution ou le débit binaire du flux vidéo en fonction des capacités du client
48.
System and method for digital program insertion in cable systems
Alternative approaches to the insertion of local commercials and messages into networks feeds are provided. Embodiments include digital commercial insertion for cable operators and others that not only offer more flexibility and features, but may also be significantly cheaper to implement. The actual “insert” of the local commercial or message into the digital program is performed by a standard set top box, with several methods of providing the local commercial to the set top box at the proper insertion time. Another embodiment allows a cable operator to significantly save on equipment in the form of splicers and ad inserters, by allowing easy and dynamic mapping of local commercials to insertion zones.
H04N 21/44 - Traitement de flux élémentaires vidéo, p. ex. raccordement d'un clip vidéo récupéré d'un stockage local avec un flux vidéo en entrée ou rendu de scènes selon des graphes de scène du flux vidéo codé
H04N 21/633 - Signaux de commande issus du serveur dirigés vers des éléments du réseau ou du client
H04N 21/60 - Structure du réseau ou procédés pour la distribution de vidéo entre le serveur et le client ou entre des clients distantsSignalisation de contrôle entre clients, serveur et éléments du réseauTransmission de données de gestion entre serveur et clientDétails de la communication entre serveur et client
H04N 21/438 - Interfaçage de la voie descendante du réseau de transmission provenant d'un serveur, p. ex. récupération de paquets du flux vidéo codé d'un réseau IP
H04N 21/222 - Serveurs secondaires, p. ex. serveur proxy ou tête de réseau de télévision par câble
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/2365 - Multiplexage de plusieurs flux vidéo
H04N 21/254 - Gestion au sein du serveur de données additionnelles, p. ex. serveur d'achat ou serveur de gestion de droits
H04N 21/454 - Filtrage de contenu, p. ex. blocage des publicités
H04N 21/458 - Ordonnancement de contenu pour créer un flux personnalisé, p. ex. en combinant une publicité stockée localement avec un flux d'entréeOpérations de mise à jour, p. ex. pour modules de système d'exploitation
H04N 21/845 - Structuration du contenu, p. ex. décomposition du contenu en segments temporels
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
49.
Methods, systems, and computer-readable media for determining outcomes for promotions
Systems and methods for determining outcomes for promotional messages presented to viewers using digital on-screen graphics are described. A service provider may present digital on-screen graphics on content presentation devices, which may be detected by an outcome management system. The digital on-screen graphic may be displayed in association with a primary content offering, such as a television program. The outcome management system may monitor content presentation devices, including those exposed to the digital on-screen graphic, to determine the effectiveness of the digital on-screen graphic. For instance, the outcome management system may determine whether content presentation devices exposed to the digital on-screen graphic subsequently accessed a content offering promoted therein.
H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
50.
Methods, systems, and computer-readable media for targeted distribution of digital on-screen graphic elements
Systems and methods for presenting targeted digital on-screen graphics are described. A content originator, such as an advertiser or media network operator, may specify targeted segments and/or targeted digital on-screen graphics to be presented to one or more viewers of an available audience. The expected presentation of a digital on-screen graphic on a content presentation device associated with targeted segments may be detected. A target digital on-screen graphic may be transmitted or otherwise made available to the content presentation device. The targeted digital on-screen graphic may be displayed instead of or overlaying at least a portion of the original digital on-screen graphic, such that all or a portion of the original digital on-screen graphic is substituted by the target digital on-screen graphic.
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
H04N 21/25 - Opérations de gestion réalisées par le serveur pour faciliter la distribution de contenu ou administrer des données liées aux utilisateurs finaux ou aux dispositifs clients, p. ex. authentification des utilisateurs finaux ou des dispositifs clients ou apprentissage des préférences des utilisateurs pour recommander des films
H04N 21/431 - Génération d'interfaces visuellesRendu de contenu ou données additionnelles
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/458 - Ordonnancement de contenu pour créer un flux personnalisé, p. ex. en combinant une publicité stockée localement avec un flux d'entréeOpérations de mise à jour, p. ex. pour modules de système d'exploitation
H04N 21/466 - Procédé d'apprentissage pour la gestion intelligente, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films
Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.
H04H 60/31 - Dispositions de contrôle de l'utilisation des services de radiodiffusion
H04H 60/33 - Dispositions de contrôle du comportement ou des opinions des utilisateurs
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
52.
METHODS, SYSTEMS, AND COMPUTER-READABLE MEDIA FOR DETERMINING OUTCOMES FOR PROMOTIONAL DIGITAL ON-SCREEN GRAPHICS
Systems and methods for determining outcomes for promotional messages presented to viewers using digital on-screen graphics are described. A service provider may present digital on-screen graphics on content presentation devices, which may be detected by an outcome management system. The digital on-screen graphic may be displayed in association with a primary content offering, such as a television program. The outcome management system may monitor content presentation devices, including those exposed to the digital on-screen graphic, to determine the effectiveness of the digital on-screen graphic. For instance, the outcome management system may determine whether content presentation devices exposed to the digital on-screen graphic subsequently accessed a content offering promoted therein.
G06Q 30/0242 - Détermination de l’efficacité des publicités
H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
H04L 67/1396 - Protocoles spécialement adaptés pour surveiller l'activité des utilisateurs
Systems and methods for presenting targeted digital on-screen graphics are described. A content originator, such as an advertiser or media network operator, may specify targeted segments and/or targeted digital on-screen graphics to be presented to one or more viewers of an available audience. The expected presentation of a digital on-screen graphic on a content presentation device associated with targeted segments may be detected. A target digital on-screen graphic may be transmitted or otherwise made available to the content presentation device. The targeted digital on-screen graphic may be displayed instead of or overlaying at least a portion of the original digital on-screen graphic, such that all or a portion of the original digital on-screen graphic is substituted by the target digital on-screen graphic.
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
H04N 21/431 - Génération d'interfaces visuellesRendu de contenu ou données additionnelles
H04N 21/458 - Ordonnancement de contenu pour créer un flux personnalisé, p. ex. en combinant une publicité stockée localement avec un flux d'entréeOpérations de mise à jour, p. ex. pour modules de système d'exploitation
H04N 21/466 - Procédé d'apprentissage pour la gestion intelligente, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films
Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.
Methods and systems for compressing video content are presented. The methods and systems include analyzing a sequence of media frames stored in the memory device and calculating a displacement level of each of the media frames. The displacement level indicates how different each of the media frames is to a previous media frame. The sequence of media frames is divided into a plurality of cuts where each cut ends at a media frame having a substantially high displacement level. Frames to be removed from the sequence of media frames are identified in each cut based upon the frame's displacement level. The identified frames are then removed.
G11B 27/28 - IndexationAdressageMinutage ou synchronisationMesure de l'avancement d'une bande en utilisant une information détectable sur le support d'enregistrement en utilisant des signaux d'information enregistrés par le même procédé que pour l'enregistrement principal
G11B 27/034 - Montage électronique de signaux d'information analogiques numérisés, p. ex. de signaux audio, vidéo sur disques
In accordance with the present invention, a media content management application that allows a user to customize, assemble, distribute, and track one or more versions of media content based on semantic criteria is provided.
Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.
Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.
Systems which allow for the insertion of targeted advertisements or other messages into programming content, e.g., using Digital Video Recording (DVR) technology are disclosed. Systems use storage to pre-load advertisements, record content with commercials breaks, and merge the advertisements into the recorded content in the background, so that they are available when the content is viewed in time-shifted mode.
H04N 9/80 - Transformation du signal de télévision pour l'enregistrement, p. ex. modulation, changement de fréquenceTransformation inverse pour la reproduction
H04N 5/76 - Enregistrement du signal de télévision
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
H04N 21/433 - Opération de stockage de contenu, p. ex. opération de stockage en réponse à une requête de pause ou opérations de cache
H04N 21/44 - Traitement de flux élémentaires vidéo, p. ex. raccordement d'un clip vidéo récupéré d'un stockage local avec un flux vidéo en entrée ou rendu de scènes selon des graphes de scène du flux vidéo codé
H04N 21/6543 - Transmission du serveur vers le client pour forcer certaines opérations du client, p. ex. l´enregistrement
Alternative approaches to the insertion of local commercials and messages into networks feeds are provided. Embodiments include digital commercial insertion for cable operators and others that not only offer more flexibility and features, but may also be significantly cheaper to implement. The actual “insert” of the local commercial or message into the digital program is performed by a standard set top box, with several methods of providing the local commercial to the set top box at the proper insertion time. Another embodiment allows a cable operator to significantly save on equipment in the form of splicers and ad inserters, by allowing easy and dynamic mapping of local commercials to insertion zones.
H04N 7/10 - Adaptations à la transmission par câble électrique
H04N 21/44 - Traitement de flux élémentaires vidéo, p. ex. raccordement d'un clip vidéo récupéré d'un stockage local avec un flux vidéo en entrée ou rendu de scènes selon des graphes de scène du flux vidéo codé
H04N 21/633 - Signaux de commande issus du serveur dirigés vers des éléments du réseau ou du client
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
H04N 21/60 - Structure du réseau ou procédés pour la distribution de vidéo entre le serveur et le client ou entre des clients distantsSignalisation de contrôle entre clients, serveur et éléments du réseauTransmission de données de gestion entre serveur et clientDétails de la communication entre serveur et client
H04N 21/438 - Interfaçage de la voie descendante du réseau de transmission provenant d'un serveur, p. ex. récupération de paquets du flux vidéo codé d'un réseau IP
61.
SYSTEMS AND METHODS FOR CACHE-BASED CONTENT DELIVERY
Methods, systems, and computer-readable media for cache-based management of non-linear content delivery are generally described. In some embodiments, content to be presented using consumer devices may be cached at a cache device of the consumer device. A cache policy server may transmit cache messages instruction the consumer devices which content to cache, which cache device to store the content, where to locate the content, and how much of the content to cache. When it is time to play the content at the consumer device, the content may be played back from the cache.
Methods, systems, and computer-readable media for cache-based management of non-linear content delivery are generally described. In some embodiments, content to be presented using consumer devices may be cached at a cache device of the consumer device. A cache policy server may transmit cache messages instruction the consumer devices which content to cache, which cache device to store the content, where to locate the content, and how much of the content to cache. When it is time to play the content at the consumer device, the content may be played back from the cache.
G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
H04L 67/06 - Protocoles spécialement adaptés au transfert de fichiers, p. ex. protocole de transfert de fichier [FTP]
H04L 67/568 - Stockage temporaire des données à un stade intermédiaire, p. ex. par mise en antémémoire
H04L 67/5683 - Stockage des données fournies par les terminaux des utilisateurs, c.-à-d. mise en antémémoire inversée
36 - Services financiers, assurances et affaires immobilières
41 - Éducation, divertissements, activités sportives et culturelles
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
Business management consultancy services; business organization advice and business management advice; business consulting services, namely, providing assistance in the development of business strategies; business assistance, advisory and consulting services in the fields of advertising, promotion and marketing, advertising management, management and control of advertising sales rights in television programs, movies, syndicated video and other digital entertainment content, business management, and control of assets in the nature of television programs, movies and other audio-visual media entertainment content; arranging and management of commercial contracts with advertisers and advertising agencies for the purpose of content monetization to maximize advertising effectiveness and profitability; advertising services, namely, strategic planning, economic forecasting and optimization of the sale of advertising rights in television programs, movies, syndicated video and other digital content; business management and asset management of television programs, movies and other audio-visual media entertainment content; arranging and management of commercial contracts with advertisers and advertising agencies; advertising services, namely, planning, economic forecasting and optimization of the sale of advertising rights in television programs, movies, syndicated video and other digital content; business services, namely, operating an online marketplace for buyers and sellers of premium video inventory across all screens and devices; and business assistance, advisory and consulting services in the field of computer technology relating to advertising, promotion and marketing Financial tracking services, namely, financial tracking relating to revenues earned from contracts and transactions with advertisers and advertising agencies Training in the use and operation of computer software technology and of Software as a Service (SaaS) and Platform as a Service (PaaS) services featuring software and software platforms in the field of advertising management Software as a Service (SaaS) and Platform as a Service (PaaS) services featuring software and software platforms in the field of advertising management; Software as a Service (SaaS) services and Platform as a Service (PaaS) services, featuring computer software platforms that enable users to manage and control advertising sales rights in television programs, movies, syndicated video and other digital entertainment content, manage and control business assets in the nature of television programs, movies and other audio-visual media entertainment content, execute and manage contracts and transactions with advertisers and advertising agencies, plan, forecast and optimize the sale of advertising rights in television programs, movies, syndicated video and other digital content, track revenue from contracts and transactions with advertisers and advertising agencies; Providing temporary use of on-line non-downloadable software and applications for advertising management, management and control of advertising sales rights in television programs, movies, syndicated video and other digital entertainment content; design and implementation of software and technology solutions for others in the fields of advertising management, for management and control of adverting sales rights in television programs, movies, syndicated video and other digital entertainment content, for business management and control of assets in the nature of television programs, movies and other audio-visual media entertainment content, for execution and management of contracts and transactions with advertisers and advertising agencies, for planning, forecasting and optimizing the sale of advertising rights in television programs, movies, syndicated video and other digital content, and for tracking revenue from contracts and transactions with advertisers and advertising agencies; computer technology support services, namely, help desk services; and technical support services, namely, troubleshooting of computer software problems
41 - Éducation, divertissements, activités sportives et culturelles
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
(1) Business management services; business organization and business advice, namely, business management advice and business operations advice; business assistance, advisory and consulting services in the fields of advertising, promotion and marketing, advertising management, management and control of advertising sales rights in television programs, movies, syndicated video and other digital entertainment content, business management and control of assets in the nature of television programs, movies and other audio-visual media entertainment content; content monetization strategy, execution and management of contracts and transactions with advertisers and advertising agencies; planning, forecasting and optimizing the sale of advertising rights in television programs, movies, syndicated video and other digital content; and tracking revenue from contracts and transactions with advertisers and advertising agencies; and Business services, namely operating an online marketplace for buyers and sellers of premium video inventory across all screens and devices.
(2) Training in the use and operation of computer software technology, Software as a Service (SaaS) and Platform as a Service (PaaS) in the field of advertising management.
(3) Business assistance, advisory and consulting services in the field of technology relating to advertising, promotion and marketing; Software as a Service (SaaS) services and Platform as a Service (PaaS) services, featuring computer software platforms that enable users to manage and control advertising sales rights in television programs, movies, syndicated video and other digital entertainment content, manage and control business assets in the nature of television programs, movies and other audio-visual media entertainment content, execute and manage contracts and transactions with advertisers and advertising agencies, plan, forecast and optimize the sale of advertising rights in television programs, movies, syndicated video and other digital content, track revenue from contracts and transactions with advertisers and advertising agencies; providing temporary use of on-line non-downloadable software and applications for advertising management, management and control of advertising sales rights in television programs, movies, syndicated video and other digital entertainment content; business management and control of assets in the nature of television programs, movies and other audio-visual media entertainment content, and executing and managing contracts and transactions with advertisers and advertising agencies, planning, forecasting and optimizing the sale of advertising rights in television programs, movies, syndicated video and other digital content, and tracking revenue from contracts and transactions with advertisers and advertising agencies; design and implementation namely, development and deployment of software and computer technology solutions for others in the fields of advertising management; management and control of advertising sales rights in television programs, movies, syndicated video and other digital entertainment content; business management and control of assets in the nature of television programs, movies and other audio-visual media entertainment content; execution and management of contracts and transactions with advertisers and advertising agencies; planning, forecasting and optimizing the sale of advertising rights in television programs, movies, syndicated video and other digital content; and tracking revenue from contracts and transactions with advertisers and advertising agencies; computer technology support services, namely, help desk services; and Technical support services, namely, troubleshooting of computer software problems.
41 - Éducation, divertissements, activités sportives et culturelles
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
Management and control of advertising sales rights in television programs, movies, syndicated video and other digital entertainment content; Management and control of advertising sales rights in television programs, movies, syndicated video and other digital entertainment content through an online command and control center; Business services, namely operating an online marketplace for buyers and sellers of premium video inventory across all screens; Dissemination of advertisements and advertising material for others via the Internet, mobile networks, wireless networks, fiber-optic networks and other electronic communications networks; Ad serving, namely, placing advertisements in syndicated video for others using specialized computer software; Creating indexes of information, sites and other resources available on global computer networks and other electronic and communications networks for others; Organizing content of information provided over a global computer network and other electronic and communications networks according to user preferences; and Compilations of directories for publishing on the Internet and other electronic, computer and communications networks. Providing training in the field of advertising management, business management and control of assets in the nature of television programs, movies and other audio-visual media entertainment content, execution and management of contracts and transactions, planning, forecasting and optimizing the sale of advertising rights in television programs, movies, syndicated video and other digital content, and tracking revenue from contracts and transactions; Providing training in computer software technology, Software as a Service (SaaS) services and Platform as a Service (PaaS) services. Design and development of computer hardware and software and peripherals; Design, development and maintenance of proprietary computer software in the field of advertising sales rights in television programs, movies, syndicated video and other digital entertainment content; Business assistance, advisory and consulting services in the field of technology relating to advertising, promotion and marketing; Support and consultation services for developing computer systems, databases and applications including Software as a Service (SaaS) services and Platform as a Service (PaaS) services; Application service provider (ASP) services featuring software for creating, authoring, distributing, downloading, transmitting, receiving, playing, editing, extracting, encoding, decoding, displaying, storing and organizing text, graphics, images, audio, video, and multimedia content, and electronic publications; and Providing technical support services and troubleshooting services regarding the maintenance, repair and servicing of computer software.
66.
SYSTEMS, METHODS AND COMPUTER-READABLE MEDIA FOR LOCAL CONTENT STORAGE WITHIN A MEDIA NETWORK
Systems, methods and computer-readable storage media for storing or caching targeted content on a receiver device using existing bandwidth within a media network are described. For example, unused bandwidth within a transport stream may be detected and targeted content may be inserted into the transport stream within the unused bandwidth. The targeted content may include targeted advertisements for a household addressable media network. The transport stream may be transmitted to the receiver device which may access and store the targeted content responsive to various targeted content signals. For instance, the transport stream may include targeted content signals configured to trigger the receive device to access and store the targeted content. The transport stream may include a commercial feed transport stream.
H04N 21/647 - Signalisation de contrôle entre des éléments du réseau et serveur ou clientsProcédés réseau pour la distribution vidéo entre serveur et clients, p. ex. contrôle de la qualité du flux vidéo en éliminant des paquets, protection du contenu contre une modification non autorisée dans le réseau ou surveillance de la charge du réseau ou réalisation d'une passerelle entre deux réseaux différents, p. ex. entre réseau IP et réseau sans fil
H04N 21/40 - Dispositifs clients spécialement adaptés à la réception de contenu ou à l'interaction avec le contenu, p. ex. boîtier décodeur [STB]Leurs opérations
H04N 21/458 - Ordonnancement de contenu pour créer un flux personnalisé, p. ex. en combinant une publicité stockée localement avec un flux d'entréeOpérations de mise à jour, p. ex. pour modules de système d'exploitation
H04N 21/61 - Structure physique de réseauTraitement de signal
H04N 7/10 - Adaptations à la transmission par câble électrique
67.
SYSTEMS, METHODS AND COMPUTER-READABLE MEDIA FOR RESOURCE-BASED ALLOCATION OF CONTENT TRANSMITTED IN A MEDIA NETWORK
Systems, methods and computer-readable storage media for allocating content elements addressed for a content opportunity in a transport stream within a household-addressable media network. A content opportunity may include an advertising slot in a programming stream. The content elements may include advertising content configured to be run during the advertising slot. The advertising slot may be transmitted in a programming stream providing television programming and the advertising content may be provided in a commercial feed. The media network may be configured to transmit various content formats, such as high definition (HD), standard definition (SD), and variations thereof. Systems may be configured to allocate the highest profile corresponding content elements if there is sufficient resources available. If sufficient resources are not available, the system may allocate lower profile versions of the content elements.
H04N 21/2385 - Allocation de canauxAllocation de bande passante
H04N 21/236 - Assemblage d'un flux multiplexé, p. ex. flux de transport, en combinant un flux vidéo avec d'autres contenus ou données additionnelles, p. ex. insertion d'une adresse universelle [URL] dans un flux vidéo, multiplexage de données de logiciel dans un flux vidéoRemultiplexage de flux multiplexésInsertion de bits de remplissage dans le flux multiplexé, p. ex. pour obtenir un débit constantAssemblage d'un flux élémentaire mis en paquets
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
H04N 21/2662 - Contrôle de la complexité du flux vidéo, p. ex. en mettant à l'échelle la résolution ou le débit binaire du flux vidéo en fonction des capacités du client
H04N 7/015 - Systèmes de télévision à haute définition
68.
Systems, methods and computer-readable media for resource-based allocation of content transmitted in a media network
Systems, methods and computer-readable storage media for allocating content elements addressed for a content opportunity in a transport stream within a household-addressable media network. A content opportunity may include an advertising slot in a programming stream. The content elements may include advertising content configured to be run during the advertising slot. The advertising slot may be transmitted in a programming stream providing television programming and the advertising content may be provided in a commercial feed. The media network may be configured to transmit various content formats, such as high definition (HD), standard definition (SD), and variations thereof. Systems may be configured to allocate the highest profile corresponding content elements if there is sufficient resources available. If sufficient resources are not available, the system may allocate lower profile versions of the content elements.
H04N 21/2662 - Contrôle de la complexité du flux vidéo, p. ex. en mettant à l'échelle la résolution ou le débit binaire du flux vidéo en fonction des capacités du client
H04N 21/236 - Assemblage d'un flux multiplexé, p. ex. flux de transport, en combinant un flux vidéo avec d'autres contenus ou données additionnelles, p. ex. insertion d'une adresse universelle [URL] dans un flux vidéo, multiplexage de données de logiciel dans un flux vidéoRemultiplexage de flux multiplexésInsertion de bits de remplissage dans le flux multiplexé, p. ex. pour obtenir un débit constantAssemblage d'un flux élémentaire mis en paquets
H04N 21/2385 - Allocation de canauxAllocation de bande passante
H04N 7/025 - Systèmes pour la transmission de données numériques autres que des données d'image, p. ex. de texte pendant la partie active d'une trame de télévision
G06F 15/173 - Communication entre processeurs utilisant un réseau d'interconnexion, p. ex. matriciel, de réarrangement, pyramidal, en étoile ou ramifié
G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
H04N 11/02 - Systèmes de télévision en couleurs avec réduction de la largeur de bande
69.
Systems, methods and computer-readable media for local content storage within a media network
Systems, methods and computer-readable storage media for storing or caching targeted content on a receiver device using existing bandwidth within a media network are described. For example, unused bandwidth within a transport stream may be detected and targeted content may be inserted into the transport stream within the unused bandwidth. The targeted content may include targeted advertisements for a household addressable media network. The transport stream may be transmitted to the receiver device which may access and store the targeted content responsive to various targeted content signals. For instance, the transport stream may include targeted content signals configured to trigger the receive device to access and store the targeted content. The transport stream may include a commercial feed transport stream.
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/235 - Traitement de données additionnelles, p. ex. brouillage de données additionnelles ou traitement de descripteurs de contenu
H04N 21/236 - Assemblage d'un flux multiplexé, p. ex. flux de transport, en combinant un flux vidéo avec d'autres contenus ou données additionnelles, p. ex. insertion d'une adresse universelle [URL] dans un flux vidéo, multiplexage de données de logiciel dans un flux vidéoRemultiplexage de flux multiplexésInsertion de bits de remplissage dans le flux multiplexé, p. ex. pour obtenir un débit constantAssemblage d'un flux élémentaire mis en paquets
H04N 21/238 - Interfaçage de la voie descendante du réseau de transmission, p. ex. adaptation du débit de transmission d'un flux vidéo à la bande passante du réseauTraitement de flux multiplexés
H04N 21/433 - Opération de stockage de contenu, p. ex. opération de stockage en réponse à une requête de pause ou opérations de cache
H04N 21/654 - Transmission du serveur vers le client
H04N 21/44 - Traitement de flux élémentaires vidéo, p. ex. raccordement d'un clip vidéo récupéré d'un stockage local avec un flux vidéo en entrée ou rendu de scènes selon des graphes de scène du flux vidéo codé
H04N 21/458 - Ordonnancement de contenu pour créer un flux personnalisé, p. ex. en combinant une publicité stockée localement avec un flux d'entréeOpérations de mise à jour, p. ex. pour modules de système d'exploitation
H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
H04N 21/6543 - Transmission du serveur vers le client pour forcer certaines opérations du client, p. ex. l´enregistrement
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
70.
Systems, methods and computer-readable media for determining outcomes for program promotions
Systems, methods and computer-readable storage media for determining an outcome of a content promotional message are described. For example, a media network may be configured to transmit content to a plurality of content playback devices, such as a television or a computing device. The content may include a content promotion message configured to promote content, such as a television program or a website, available through the media network. The content promotion message and the content may be associated with network identifiers generated by the media network for tracked content. When the content is played by the content playback device, a device identifier may be generated for the content. The device identifiers may be compared with the network identifiers to determine which, if any, content tracked by the media network has been played by the plurality of content playback devices.
Systems, methods and computer-readable storage media for determining an outcome of a content promotional message are described. For example, a media network may be configured to transmit content to a plurality of content playback devices, such as a television or a computing device. The content may include a content promotion message configured to promote content, such as a television program or a website, available through the media network. The content promotion message and the content may be associated with network identifiers generated by the media network for tracked content. When the content is played by the content playback device, a device identifier may be generated for the content. The device identifiers may be compared with the network identifiers to determine which, if any, content tracked by the media network has been played by the plurality of content playback devices.
G06Q 30/0242 - Détermination de l’efficacité des publicités
H04H 60/33 - Dispositions de contrôle du comportement ou des opinions des utilisateurs
H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
72.
SYSTEMS, METHODS AND COMPUTER-READABLE MEDIA FOR OPTIMIZING TRANSACTIONS IN A HOUSEHOLD ADDRESSABLE MEDIA NETWORK
Systems, methods and computer-readable storage media for optimizing transactions in a household addressable media network are described. Transaction information associated with past transactions involving the sale of inventory for the media network, such as the sale of an audience and/or segments of the audience. Potential transaction information may be configured to indicate projected conditions for a future sale media network inventory for certain media content of a potential purchaser, such as a media content provider. An example media content provider is an advertiser seeking to purchase an audience or segments thereof for broadcast of an advertisement. A model for selling the inventory may be configured based on the past information. A simulated selling of the inventory and/or segments thereof may be performed to generate potential sales information that may be used to optimize future inventory sales. An illustrative simulation model may include an agent-based computational economics (ACE) model.
Systems, methods and computer-readable storage media for optimizing transactions in a household addressable media network are described. Transaction information associated with past transactions involving the sale of inventory for the media network, such as the sale of an audience and/or segments of the audience. Potential transaction information may be configured to indicate projected conditions for a future sale media network inventory for certain media content of a potential purchaser, such as a media content provider. An example media content provider is an advertiser seeking to purchase an audience or segments thereof for broadcast of an advertisement. A model for selling the inventory may be configured based on the past information. A simulated selling of the inventory and/or segments thereof may be performed to generate potential sales information that may be used to optimize future inventory sales. An illustrative simulation model may include an agent-based computational economics (ACE) model.
Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.
H04N 21/458 - Ordonnancement de contenu pour créer un flux personnalisé, p. ex. en combinant une publicité stockée localement avec un flux d'entréeOpérations de mise à jour, p. ex. pour modules de système d'exploitation
H04N 21/454 - Filtrage de contenu, p. ex. blocage des publicités
H04N 21/462 - Gestion de contenu ou de données additionnelles, p. ex. création d'un guide de programmes électronique maître à partir de données reçues par Internet et d'une tête de réseau ou contrôle de la complexité d'un flux vidéo en dimensionnant la résolution ou le débit en fonction des capacités du client
Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.
H04N 21/45 - Opérations de gestion réalisées par le client pour faciliter la réception de contenu ou l'interaction avec le contenu, ou pour l'administration des données liées à l'utilisateur final ou au dispositif client lui-même, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films ou résolution de conflits d'ordonnancement
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in combination with other information, such as household demographic, timeframe, and day-part information.
G06Q 30/0272 - Période d’exposition à la publicité
H04H 60/76 - Dispositions caractérisées par des systèmes de transmission autres que ceux utilisés pour la radiodiffusion, p. ex. Internet
H04N 21/266 - Gestion de canal ou de contenu, p. ex. génération et gestion de clés et de messages de titres d'accès dans un système d'accès conditionnel, fusion d'un canal de monodiffusion de VOD dans un canal multidiffusion
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in combination with other information, such as household demographic, timeframe, and day-part information.
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante
78.
Systems and methods for managing and distributing media content
In accordance with the present invention, a media content management application that allows a user to customize, assemble, distribute, and track one or more versions of media content based on semantic criteria is provided.
Methods and systems for compressing video content are presented. The methods and systems include analyzing a sequence of media frames stored in the memory device and calculating a displacement level of each of the media frames. The displacement level indicates how different each of the media frames is to a previous media frame. The sequence of media frames is divided into a plurality of cuts where each cut ends at a media frame having a substantially high displacement level. Frames to be removed from the sequence of media frames are identified in each cut based upon the frame's displacement level. The identified frames are then removed.
G11B 27/034 - Montage électronique de signaux d'information analogiques numérisés, p. ex. de signaux audio, vidéo sur disques
G11B 27/28 - IndexationAdressageMinutage ou synchronisationMesure de l'avancement d'une bande en utilisant une information détectable sur le support d'enregistrement en utilisant des signaux d'information enregistrés par le même procédé que pour l'enregistrement principal
H04N 5/14 - Circuits de signal d'image pour le domaine des fréquences vidéo
Methods and systems for compressing video content are presented. The methods and systems include analyzing a sequence of media frames stored in the memory device and calculating a displacement level of each of the media frames. The displacement level indicates how different each of the media frames is to a previous media frame. The sequence of media frames is divided into a plurality of cuts where each cut ends at a media frame having a substantially high displacement level Frames to be removed from the sequence of media frames are identified in each cut based upon the frame's displacement level. The identified frames are then removed.
H04N 19/132 - Échantillonnage, masquage ou troncature d’unités de codage, p. ex. ré-échantillonnage adaptatif, saut de trames, interpolation de trames ou masquage de coefficients haute fréquence de transformée
H04N 19/136 - Caractéristiques ou propriétés du signal vidéo entrant
H04N 19/142 - Détection de coupure ou de changement de scène
H04N 19/182 - Procédés ou dispositions pour le codage, le décodage, la compression ou la décompression de signaux vidéo numériques utilisant le codage adaptatif caractérisés par l’unité de codage, c.-à-d. la partie structurelle ou sémantique du signal vidéo étant l’objet ou le sujet du codage adaptatif l’unité étant un pixel
H04N 19/587 - Procédés ou dispositions pour le codage, le décodage, la compression ou la décompression de signaux vidéo numériques utilisant le codage prédictif mettant en œuvre un sous-échantillonnage ou une interpolation temporels, p. ex. décimation ou interpolation subséquente d’images dans une séquence vidéo
81.
TARGETING TELEVISION ADVERTISEMENTS BASED ON AUTOMATIC OPTIMIZATION OF DEMOGRAPHIC INFORMATION
Systems and procedures which allow for the placement of advertisements in an optimized manner are presented. Systems may be provided which may be configured to optimize a media plan (either automatically or manually, or a combinations of both) using demographic vectors, and may display the optimization results in a quantifiable manner using terms and numbers.
H04N 21/266 - Gestion de canal ou de contenu, p. ex. génération et gestion de clés et de messages de titres d'accès dans un système d'accès conditionnel, fusion d'un canal de monodiffusion de VOD dans un canal multidiffusion
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
82.
Targeting television advertisements based on automatic optimization of demographic information
Systems and procedures which allow for the placement of advertisements in an optimized manner are presented. Systems may be provided which may be configured to optimize a media plan (either automatically or manually, or a combinations of both) using demographic vectors, and may display the optimization results in a quantifiable manner using terms and numbers.
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
83.
CONTINUOUS RE-INSERTION OF ADVERTISEMENTS IN VIDEO CONTENT
Systems which allow for the insertion of targeted advertisements or other messages into programming content, e.g., using Digital Video Recording (DVR) technology are disclosed. Systems use storage to pre-load advertisements, record content with commercials breaks, and merge the advertisements into the recorded content in the background, so that they are available when the content is viewed in time-shifted mode.
H04N 21/236 - Assemblage d'un flux multiplexé, p. ex. flux de transport, en combinant un flux vidéo avec d'autres contenus ou données additionnelles, p. ex. insertion d'une adresse universelle [URL] dans un flux vidéo, multiplexage de données de logiciel dans un flux vidéoRemultiplexage de flux multiplexésInsertion de bits de remplissage dans le flux multiplexé, p. ex. pour obtenir un débit constantAssemblage d'un flux élémentaire mis en paquets
H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
84.
Continuous re-insertion of advertisements in video content
Systems which allow for the insertion of targeted advertisements or other messages into programming content, e.g., using Digital Video Recording (DVR) technology are disclosed. Systems use storage to pre-load advertisements, record content with commercials breaks, and merge the advertisements into the recorded content in the background, so that they are available when the content is viewed in time-shifted mode.
H04N 9/80 - Transformation du signal de télévision pour l'enregistrement, p. ex. modulation, changement de fréquenceTransformation inverse pour la reproduction
H04N 21/433 - Opération de stockage de contenu, p. ex. opération de stockage en réponse à une requête de pause ou opérations de cache
H04N 21/44 - Traitement de flux élémentaires vidéo, p. ex. raccordement d'un clip vidéo récupéré d'un stockage local avec un flux vidéo en entrée ou rendu de scènes selon des graphes de scène du flux vidéo codé
H04N 5/76 - Enregistrement du signal de télévision
85.
DELIVERY FORECAST COMPUTING APPARATUS FOR DISPLAY AND STREAMING VIDEO ADVERTISING
A computer-driven apparatus coupled to a network receives data from metadata sources and consumers' display devices. From the sources, the apparatus collects metadata concerning characteristics of a given item of host video and a proposed class of advertisements for web delivery proximate or embedded in the given item. The apparatus continually monitors actual delivery of the given item by receiving transmissions from consumers' display devices. The apparatus develops initial forecasting inputs based on historical data from similar host videos, and then adjusts the forecasting inputs based on the actual deliveries. These forecasting inputs are used to compute an interim supply of advertising opportunities associated with the given item, which is reduced by relevant factors to provide a net available supply forecast. The apparatus provides a human-readable display of information including the net available supply forecast.
G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
86.
METHOD AND APPARATUS FOR DYNAMICALLY ALLOCATING MONETIZATION RIGHTS ACCESS AND VALUE OPTIMIZATION OF DIGITAL CONTENT
A method and apparatus dynamically allocates monetization access and optimizes the value of digital content by managing the access rights and monetization rights, delivery, measurement and by accounting for advertising, promotion and digital messaging within, over, and around digital content across a distributed network of business entities and a distributed network of delivery platforms.
In accordance with the present invention, a media generation application that allows a user to create and customize a commercial based on microtrend information and/or feedback information is provided.
H04N 7/10 - Adaptations à la transmission par câble électrique
G06F 17/00 - Équipement ou méthodes de traitement de données ou de calcul numérique, spécialement adaptés à des fonctions spécifiques
H04N 7/025 - Systèmes pour la transmission de données numériques autres que des données d'image, p. ex. de texte pendant la partie active d'une trame de télévision
H04N 7/173 - Systèmes à secret analogiquesSystèmes à abonnement analogiques à deux voies, p. ex. l'abonné envoyant un signal de sélection du programme
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
H04N 21/25 - Opérations de gestion réalisées par le serveur pour faciliter la distribution de contenu ou administrer des données liées aux utilisateurs finaux ou aux dispositifs clients, p. ex. authentification des utilisateurs finaux ou des dispositifs clients ou apprentissage des préférences des utilisateurs pour recommander des films
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
H04N 21/658 - Transmission du client vers le serveur
H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
Advertising and commercial information services, via the internet; Advertising via electronic media and specifically the internet; Dissemination of advertising for others via an on-line communications network on the internet; Dissemination of advertising for others via the Internet [ ; Providing a searchable online advertising guide featuring the goods and services of other on-line vendors on the internet; Providing and rental of advertising space on the internet ]
Advertising and commercial information services, via the internet; Advertising via electronic media and specifically the internet; Dissemination of advertising for others via an on-line communications network on the internet; Dissemination of advertising for others via the Internet [ ; Providing a searchable online advertising guide featuring the goods and services of other on-line vendors on the internet; Providing and rental of advertising space on the internet ]
90.
SYSTEMS AND METHODS FOR SEMANTIC EDITORIAL CONTROL AND VIDEO/AUDIO EDITING
In accordance with the present invention, a media content management application that allows a user to create and customize a version of media content based on semantic criteria is provided. Based on semantic criteria, the media content management application may use editing/assembly software packages to construct a version of the media content for an intended audience. In addition, the media content management application uses semantic criteria to provide the user with options for optimizing the cost of the version of media content, options for delivering the version of media content, and/or options for delivery mediums to transmit the version of media content.
H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
H04N 21/278 - Base de données de descripteurs de contenu ou service de répertoire pour accès par les utilisateurs finaux
H04N 21/40 - Dispositifs clients spécialement adaptés à la réception de contenu ou à l'interaction avec le contenu, p. ex. boîtier décodeur [STB]Leurs opérations
H04N 21/431 - Génération d'interfaces visuellesRendu de contenu ou données additionnelles
A method and system for authoring templates for personalized video message campaigns in general, and personalized TV commercial campaigns in particular. The invention allows for campaign templates to be authored and edited in such a way that commercials can be automatically generated later on in the process, when the target audience and context are known, while at the same time adhering to the existing (post) production workflows and tools. The invention maintains assembly information for messages in a format that allows easy assembly of variations of commercials at any point in the creation, editing, post-production and delivery process.
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
G09F 27/00 - Publicité ou présentation à la fois visuelle et sonore, p. ex. pour information collective
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
H04N 7/16 - Systèmes à secret analogiquesSystèmes à abonnement analogiques
