Forecasted attributes may be determined for scheduled media items based at least in part on observed characteristics associated with previously presented media items. A division of the scheduled media items into a plurality of media segments may be identified based on the forecasted attributes. A media allocation plan may be determined by solving an optimization problem that includes the media segments and the forecasted attributes.
09 - Appareils et instruments scientifiques et électriques
35 - Publicité; Affaires commerciales
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
Computer software; computer software for assimilating data for use in connecting mobile operators, companies wishing to advertise their goods and services, and mobile users and for placing advertisements on mobile phones. Advertising and promotional services; preparing, adjusting and placing advertisements for others; promotion of goods and services of others by placing advertisement and promotional displays on different media; business information services; collection, preparation, composition, processing, and provision of business information, data, statistics and indices; business research and surveys; conducting business and market research surveys; market research services. Design services; graphic advertisement design services; computer services; integration of computer systems and networks; maintenance of computer software.
3.
Method and system for persistent account generation and profiling
The present teaching relates to method, system, and medium for profiling accounts. A plurality of identifiers are obtained, wherein each of the plurality of identifiers is associated with one of a device operated by a user and a platform on which the user consumes content in one or more media types. An account corresponding to the user is created, wherein the account represents the user across devices, platforms, and/or media types. A persistent identifier is generated for the account, wherein the persistent identifier links the plurality of identifiers. Consumption data related to the account with the persistent identifier is obtained. The consumption data is gathered from sources associated with the plurality of identifiers across different devices, platforms, or media types, and the account is profiled based on the obtained consumption data.
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
Application service provider, namely, hosting, managing, developing, analyzing, and maintaining application, software, and websites, of others in the fields of advertising and marketing; software as a service featuring computer software platforms for online marketing, to provide yield management, data aggregation, targeting, optimization, and inventory procurement, and for hosting, delivering, disseminating, targeting, and decisioning content for others; software as a service featuring computer software platforms for online marketing in the nature of collecting, analyzing, and reporting data on the effectiveness of online marketing and their audiences for others
Advertising analysis; advertising on the internet for others; advertising planning; advertising research; advertising services; compiling and analyzing advertising and marketing data; consulting services in the fields of advertising, marketing, and promotion; digital advertising services; displaying advertising for others; dissemination of advertisements for others via the internet; internet advertising services; marketing services; media planning, namely, advising others on the correct times and stations to advertising based on media analysis of the market for that media; mobile advertising services for others; online advertising and marketing services; preparing and placing of advertisements; promoting the goods and services of others via the internet, online video, television, and mobile devices; television advertising; television advertising agencies; video advertising services
41 - Éducation, divertissements, activités sportives et culturelles
Produits et services
Development and dissemination of printed educational and training materials in the fields of advertising, marketing, and promotion; Development and design of digital educational and training materials in the fields of advertising, marketing and promotion; Training courses in strategy planning relating to advertising, promotion, marketing, and business; training in the fields of design, advertising, and communications techniques
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
Application service provider, namely, hosting, managing, developing, analyzing, and maintaining application, software, and websites, of others in the fields of advertising and marketing; software as a service featuring computer software platforms for online marketing, to provide yield management, data aggregation, targeting, optimization, and inventory procurement, and for hosting, delivering, disseminating, targeting, and decisioning content for others; software as a service featuring computer software platforms for online marketing in the nature of collecting, analyzing, and reporting data on the effectiveness of online marketing and their audiences for others
Advertising analysis; advertising on the internet for others; advertising planning; advertising research; advertising services; compiling and analyzing advertising and marketing data; consulting services in the fields of advertising, marketing, and promotion; digital advertising services; displaying advertising for others; dissemination of advertisements for others via the internet; internet advertising services; marketing services; media planning, namely, advising others on the correct times and stations to advertising based on media analysis of the market for that media; mobile advertising services for others; online advertising and marketing services; preparing and placing of advertisements; promoting the goods and services of others via the internet, online video, television, and mobile devices; television advertising; television advertising agencies; video advertising services
Broadcasting services, namely, transmission of advertising programs and media advertising communications via digital communications networks; mobile media services in the nature of electronic transmission of advertising and marketing media content; video broadcasting; video narrowcasting services; video transmission over digital and mobile networks
41 - Éducation, divertissements, activités sportives et culturelles
Produits et services
Development and dissemination of printed educational and training materials in the fields of advertising, marketing, and promotion; Development and design of digital educational and training materials in the fields of advertising, marketing and promotion; Training courses in strategy planning relating to advertising, promotion, marketing, and business; training in the fields of design, advertising, and communications techniques
Broadcasting services, namely, transmission of advertising programs and media advertising communications via digital communications networks; mobile media services in the nature of electronic transmission of advertising and marketing media content; video broadcasting; video narrowcasting services; video transmission over digital and mobile networks
09 - Appareils et instruments scientifiques et électriques
35 - Publicité; Affaires commerciales
41 - Éducation, divertissements, activités sportives et culturelles
42 - Services scientifiques, technologiques et industriels, recherche et conception
45 - Services juridiques; services de sécurité; services personnels pour individus
Produits et services
Broadcasting services, namely, transmission of advertising programs and media advertising communications via digital communications networks Ad server, namely, a computer server for storing advertisements and delivering advertisements to websites Advertisement for others on the Internet; Advertising services; Advertising and marketing services, namely, promoting the goods and services of others; Advertising on the Internet for others; Advertising planning; Advertising research; Digital advertising services; Mobile advertising services for others; Placing advertisements for others; Ad serving, namely, placing advertisements on websites for others using specialized computer software; Displaying advertisements for others; Dissemination of advertising for others via the Internet; Internet advertising services; Media planning, namely, advising the client on the correct times and stations to advertise based on media analysis of the market for that media; On-line advertising on a computer network; On-line advertising services for others; Preparing and placing advertisements for others; Preparing and placing of advertisements; Television advertising; Television advertising agencies Training courses in strategic planning relating to advertising, promotion, marketing and business; Training in the field of design, advertising and communication technologies Application service provider, namely, hosting, managing, developing, analyzing, and maintaining applications, software, and web sites, of others in the fields of advertising and marketing Computer software licensing
15.
Methods and systems for modeling campaign goal adjustment
A bid determination platform receives specifications for advertisements, each associated with a model configured to adjust a parameter value of a bid based on different combinations of user and/or media content characteristics associated with different advertisement requests. The platform also receives an advertisement request for placement of an advertisement on an advertisement space of a publisher's media content that has been requested by a user, and the advertisement request is associated with a set of user and media content profile data. For each of the advertisements, all or a subset of the set of user and/or media content profile data is input to each model so as to determine an associated parameter value. Bids for each advertisement are determined, with at least some bids being based on the associated parameter value. An optimum bid is sent with a location of its advertisement to the advertisement request sender.
According to various embodiments, techniques and mechanisms described herein facilitate the identification of fraudulent request messages. In one example, a request message associated with a user identifier is received at a request server in a request system that includes a plurality of such request servers. An estimated message count value associated with the user identifier is identified. The estimated message count value identifies an estimated number of messages associated with the user identifier that were previously received by the request servers. A response message is transmitted when it is determined that the estimated message count is below a designated threshold.
The present teaching relates to method, system, and medium for determining audience clusters to be assigned to an advertisement exposure opportunity. A plurality of advertisement exposure opportunities are obtained, wherein each of the plurality of advertisement exposure opportunities is to be used for placing an advertisement. For each of the plurality of advertisement exposure opportunities, a plurality of audience clusters are generated based on at least one criterion associated with the advertisement exposure opportunity. The plurality of audience clusters are ranked based on at least one ranking criterion, and ordered audience clusters are generated based on the ranking. The ordered audience clusters associated with the plurality of advertisement exposure opportunities in response to an event are updated, wherein the ordered audience clusters for each of the plurality of advertisement exposure opportunities are generated prior to receiving a request for placing the advertisement.
The present teaching relates to method, system, and medium for profiling accounts. A plurality of identifiers are obtained, wherein each of the plurality of identifiers is associated with one of a device operated by a user and a platform on which the user consumes content in one or more media types. An account corresponding to the user is created, wherein the account represents the user across devices, platforms, and/or media types. A persistent identifier is generated for the account, wherein the persistent identifier links the plurality of identifiers. Consumption data related to the account with the persistent identifier is obtained. The consumption data is gathered from sources associated with the plurality of identifiers across different devices, platforms, or media types, and the account is profiled based on the obtained consumption data.
In at least one embodiment, a profile/content system generates, accesses, and/or serves a compilation profile for targeting content to identifiable communication devices (“ICDs”). The compilation profile can include data associated with a user of an ICD, and the profile/content system obtains the data from multiple data sources. The data sources can include a particular ICD and can also include particular applications running on the ICD and other data sources such as web sites and data aggregators that store data associated with the IDC user. The profile/content system can operate in a variety of modes depending upon a type of request received by the profile/content system. Exemplary modes are: (1) a direct content provision mode, (2) an indirect content provision mode, and (3) a compilation profile provision mode. In at least one embodiment, in the direct content provision mode, the profile/content system receives a request for content directly via an ICD.
H04W 8/18 - Traitement de données utilisateur ou abonné, p. ex. services faisant l'objet d'un abonnement, préférences utilisateur ou profils utilisateurTransfert de données utilisateur ou abonné
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
According to various embodiments, techniques and mechanisms described herein facilitate the editing of computer programming tags associated with a website. A user interface displaying a representation of a website may be presented on a display screen. The representation may include a plurality of webpage identifiers that each identifies a respective webpage associated with the website. The representation may also include a plurality of active tag indicators that are each associated with a respective one of the webpages. Each active tag indicator may identify a respective portion of computer programming code included in the respective webpage with which the active tag indicator is associated. User input indicating an editing action to be performed with respect to one or more of the computer programming code portions may be received, and a message identifying the editing action may be transmitted via a communications interface.
Disclosed are systems and methods for managing queries on on-line advertisement data. The system includes a query engine device for receiving queries from and outputting query results to query client devices and a training engine for generating and adjusting a model for predicting an estimation of resource usage for execution of each received query based on each query's corresponding feature vector having values pertaining to the query and a system status. The query engine device is further configured to provide the estimation of resource usage for each query to the corresponding query client device and, in response, receive input from such corresponding query client device and specifying whether to proceed with the corresponding query. A database system receives input from each query's corresponding query client device as to whether to proceed with the query and, in response, initiates or inhibits execution of such query with respect to a database storage system.
A system and method of selecting on-line advertisements in a real-time bidding exchange is disclosed. A bid request associated with a first data set is received. Advertisements are filtered based on each advertisement's campaign constraints as applied to the first data set. A heuristic score for each filtered advertisement is determined based on a small subset of features from the first data set or randomly generated. A bid value is then determined based on a substantial number of the features from the first data set only for each of a top fraction of filtered the advertisements that have the highest heuristic scores. A final bid value and its associated advertisement is selected and sent to a sender of the bid request for presenting in an on-line advertisement space as an impression.
Systems, methods, and devices are disclosed herein for spend control in online advertising. Systems include a first plurality of advertisement servers included in a first data center, and a second plurality of advertisement servers included in a second data center. Systems include a performance data aggregator configured to receive performance data characterizing bids placed by the first plurality of advertisement servers and the second plurality of advertisement servers. Systems include a spend control analyzer configured to generate spend control data objects based on an estimate of bidding activity associated with the first data center and bidding activity associated with the second data center. Spend control data objects are capable of configuring advertisement servers to perform advertisement operations within determined budgetary constraints. The spend control analyzer is configured to provide the plurality of spend control data objects to the first plurality of advertisement servers and the second plurality of advertisement servers.
According to various embodiments, techniques and mechanisms described herein facilitate the storage of an image of a rendered webpage on a storage medium. A first message including a request for a webpage may be transmitted to a web server via a communications interface. The webpage request may generate an advertising opportunity bid request for bids to place an advertisement on the requested webpage. A second message to place a bid on the generated advertising opportunity bid request may be transmitted. Information for rendering the webpage is received in response to the webpage request, and an image of the rendered webpage may be stored on a storage medium.
Disclosed herein are systems, methods, and devices for generating efficacy metrics. Systems may include a data object aggregator configured to receive a plurality of advertisement data objects characterizing online advertising content associated with at least one online advertisement campaign. Systems may also include an efficacy metric generator configured to generate a plurality of efficacy metrics characterizing an estimate of a probability of at least some of the plurality of advertisement data objects interacting with a target audience, where the generating is based on one or more properties of the plurality of advertisement data objects. Systems may further include a report generator configured to generate at least one report based on the plurality of efficacy metrics.
In at least one embodiment, a profile/content system generates, accesses, and/or serves a compilation profile for targeting content to identifiable communication devices (“ICDs”). The compilation profile can include data associated with a user of an ICD, and the profile/content system obtains the data from multiple data sources. The data sources can include a particular ICD and can also include particular applications running on the ICD and other data sources such as web sites and data aggregators that store data associated with the IDC user. The profile/content system can operate in a variety of modes depending upon a type of request received by the profile/content system. Exemplary modes are: (1) a direct content provision mode, (2) an indirect content provision mode, and (3) a compilation profile provision mode. In at least one embodiment, in the direct content provision mode, the profile/content system receives a request for content directly via an ICD.
A method of managing on-line user data in a table-level distributed database system is disclosed. At a loading interface, a load request from a client device specifying a new or updated data table, which has been populated in a distributed file system, is received. The load request also specifies a location in the distributed file system and a schema of the data table. The loading interface creates new records in a metadata store, and each new record specifies a mapping between the data table and a particular instance that is to load such data table. Each record also specifies the location and schema for such data table. Based on the new records, each instance also loads the data table. Each instance publishes, in the metadata store, load status specifying that loading of the data table is complete so that such data table can be queried by a query client.
Techniques and mechanisms described herein facilitate adaptive fuzzy fallback stratified sampling. According to various embodiments, an actual or estimated minimum vertex cover of a feature dependency graph representing a dataset may be determined. The dataset may include a plurality of feature vectors and a plurality of features. Each feature vector may include a plurality of feature values that correspond with the features. The feature dependency graph may represent a plurality of conditional dependencies between the features. The minimum vertex cover may designate a subset of the features for strata selection. The feature vectors may be partitioned into a plurality of strata based on the designated subset of features. Each stratum may include one or more of the feature vectors. Each feature vector may be assigned to a corresponding stratum based on the values of the designated subset of features for the feature vector.
A system for creating and using a universal tag to gather consumer data from a web site for the purposes of targeted advertising is provided. The universal tag system has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile corresponding to the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purposes of subsequent targeted advertising.
G06F 3/0482 - Interaction avec des listes d’éléments sélectionnables, p. ex. des menus
G06F 3/0484 - Techniques d’interaction fondées sur les interfaces utilisateur graphiques [GUI] pour la commande de fonctions ou d’opérations spécifiques, p. ex. sélection ou transformation d’un objet, d’une image ou d’un élément de texte affiché, détermination d’une valeur de paramètre ou sélection d’une plage de valeurs
G06N 5/02 - Représentation de la connaissanceReprésentation symbolique
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
At a bid determination platform, an initial sequence having an initial order of software steps for filtering advertisements in response to receiving an advertisement bid request is selected. Until a trigger event occurs, the initial sequence of software steps is implemented in the initial order in response to receiving advertisement bid requests. Implementing the initial sequence comprises automatically tracking a failure (or success) metric and resource requirement metric for each of the software steps. After the trigger event occurs, a first optimum sequence of the software steps is automatically selected in a first optimum order so as to optimize a total resource usage for execution of the software steps. Selecting the first optimum sequence of the software steps in the first optimum order is based on the tracked failure (or success) metric and resource requirement metric for each of the software steps during implementation of the initial sequence.
09 - Appareils et instruments scientifiques et électriques
35 - Publicité; Affaires commerciales
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
(1) Computer software for marketing software that connects mobile network operators and third-party companies wishing to advertise their goods and services with mobile users and for placing advertisements on mobile phones (1) Preparing, adjusting and placing advertisements for others; promotion of goods and services of others by placing advertisement and promotional displays on different media namely linked web sites on a global computer network; collection, preparation, composition, storage, processing, and provision of business information, data, statistics and indices regarding customer behavior, preferences, interests, interactions, buying decisions and histories on internet websites, and their interactions with and navigational preferences and impediments in interacting with such websites; conducting business and market research surveys; market research services
(2) Graphic advertisement design services; computer systems integration services; computer network integration services; computer network configuration services; maintenance of computer software
32.
Externality-based advertisement bid and budget allocation adjustment
Within a computer networking environment, a first bid request having data is received. Bids are determined for advertisements based on the data associated with such first bid request. It may be determined that the first bid request's data includes one or more specific types of data for a bonus variable. At least a first portion of the bids that were determined for the first bid request are increased by a bonus amount in response to the one or more specific types of data for a bonus variable being determined to be present in the first bid request's data. For the first bid request, an optimum set of one or more of the bids are selected and transmitted, along with a reference to the associated advertisement, via to a sender of the first bid request.
Methods and apparatus for finding similar on-line users for advertisement or content targeting are disclosed. In one embodiment, a plurality of user data sets associated with a plurality of user identifiers for a plurality of anonymous users are obtained, and each user data set of each user identifier specifies one or more user attributes and on-line user events that have occurred for such user identifier. For each attribute, a correlation to a success metric value is determined for a particular type of event or attribute that has occurred for a plurality of user identifiers that are each associated with such attribute. The plurality of user identifiers and associated data sets are clustered into a plurality of user groups that each has similar data sets by weighting based on the attributes' relative correlation to the success metric.
Method, system, and programs for assessing viewing quality of media objects (e.g., advertisements) are provided. In one example, information regarding one or more delivery conditions of an advertisement that is served at a user device is received. Viewing quality of the advertisement is estimated based on the one or more delivery conditions. Information regarding one or more advertising pricing parameters related to the advertisement is received. The viewing quality of the advertisement and the one or more advertising pricing parameters are provided.
H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante
H04N 21/2547 - Facturation de tiers, p. ex. facturation d'un publicitaire
H04N 21/647 - Signalisation de contrôle entre des éléments du réseau et serveur ou clientsProcédés réseau pour la distribution vidéo entre serveur et clients, p. ex. contrôle de la qualité du flux vidéo en éliminant des paquets, protection du contenu contre une modification non autorisée dans le réseau ou surveillance de la charge du réseau ou réalisation d'une passerelle entre deux réseaux différents, p. ex. entre réseau IP et réseau sans fil
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/4425 - Surveillance d'erreurs de traitement du client ou de défaillance matérielle
35.
Method and system for assessing viewing quality of media objects
Method, system, and programs for assessing viewing quality of media objects (e.g., advertisements) are provided. In one example, information regarding one or more delivery conditions of an advertisement that is served at a user device is received. Viewing quality of the advertisement is estimated based on the one or more delivery conditions. Information regarding one or more advertising pricing parameters related to the advertisement is received. The viewing quality of the advertisement and the one or more advertising pricing parameters are provided.
H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante
H04N 21/2547 - Facturation de tiers, p. ex. facturation d'un publicitaire
H04N 21/647 - Signalisation de contrôle entre des éléments du réseau et serveur ou clientsProcédés réseau pour la distribution vidéo entre serveur et clients, p. ex. contrôle de la qualité du flux vidéo en éliminant des paquets, protection du contenu contre une modification non autorisée dans le réseau ou surveillance de la charge du réseau ou réalisation d'une passerelle entre deux réseaux différents, p. ex. entre réseau IP et réseau sans fil
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/4425 - Surveillance d'erreurs de traitement du client ou de défaillance matérielle
36.
Method and system for assessing viewing quality of media objects
Method, system, and programs for assessing viewing quality of media objects (e.g., advertisements) are provided. In one example, information regarding one or more delivery conditions of an advertisement that is served at a user device is received. Viewing quality of the advertisement is estimated based on the one or more delivery conditions. Information regarding one or more advertising pricing parameters related to the advertisement is received. The viewing quality of the advertisement and the one or more advertising pricing parameters are provided.
H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante
H04N 21/2547 - Facturation de tiers, p. ex. facturation d'un publicitaire
H04N 21/647 - Signalisation de contrôle entre des éléments du réseau et serveur ou clientsProcédés réseau pour la distribution vidéo entre serveur et clients, p. ex. contrôle de la qualité du flux vidéo en éliminant des paquets, protection du contenu contre une modification non autorisée dans le réseau ou surveillance de la charge du réseau ou réalisation d'une passerelle entre deux réseaux différents, p. ex. entre réseau IP et réseau sans fil
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/4425 - Surveillance d'erreurs de traitement du client ou de défaillance matérielle
37.
Method and system for assessing viewing quality of media objects
Method, system, and programs for assessing viewing quality of media objects (e.g., advertisements) are provided. In one example, information regarding one or more delivery conditions of an advertisement that is served at a user device is received. Viewing quality of the advertisement is estimated based on the one or more delivery conditions. Information regarding one or more advertising pricing parameters related to the advertisement is received. The viewing quality of the advertisement and the one or more advertising pricing parameters are provided.
H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante
H04N 21/2547 - Facturation de tiers, p. ex. facturation d'un publicitaire
H04N 21/647 - Signalisation de contrôle entre des éléments du réseau et serveur ou clientsProcédés réseau pour la distribution vidéo entre serveur et clients, p. ex. contrôle de la qualité du flux vidéo en éliminant des paquets, protection du contenu contre une modification non autorisée dans le réseau ou surveillance de la charge du réseau ou réalisation d'une passerelle entre deux réseaux différents, p. ex. entre réseau IP et réseau sans fil
H04N 21/234 - Traitement de flux vidéo élémentaires, p. ex. raccordement de flux vidéo ou transformation de graphes de scènes du flux vidéo codé
H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
H04N 21/4425 - Surveillance d'erreurs de traitement du client ou de défaillance matérielle
38.
Systems, methods, and devices for pipelined processing of online advertising performance data
Systems, methods, and apparatus are disclosed for identifying and analyzing online advertising performance data. Systems may receive data records that include data events characterizing interactions between users and online advertisement campaigns. The online advertising data records may include timestamp data characterizing creation dates for data events. The systems may generate intermediate data objects by partitioning at least some of the online advertising data records based on a first plurality of temporal data categories representing different units of time. Each intermediate data object may be associated with a temporal data category of the first plurality of temporal data categories. The systems may generate performance data objects by partitioning the intermediate data objects based on a second plurality of temporal data categories that are different than the first temporal data categories. Each performance data object may be associated with a temporal data category of the second plurality of temporal data categories.
Methods and apparatus for identifying on-line users for advertisement or content targeting are disclosed. Historical user data is obtained in association with user identifiers, which have been unambiguously determined. The historical user data includes event data for one or more on-line user events that have occurred for each user identifier. The historical user data also specify fingerprint vectors of characteristic values that are each associated with specific ones of the user identifiers. A current one of the fingerprint vectors that is ambiguously associated with two or more user identifiers is received. A first user identifier is selected from the associated two or more user identifiers of the current fingerprint vector based on the event data of the historical user data. The selected first user identifier is provided to a server configured to provide advertisement or content based on user profile data that is obtainable for such selected first user identifier.
Techniques and mechanisms described herein facilitate the management of data centers. According to various embodiments, a first query dispatcher at a first data center may be disabled. The first data center may include a first data cluster and a first database. The first query dispatcher may be configured to dispatch queries to access data in the first data cluster and in a second data cluster at a second data center. The second data cluster may replicate data stored in the first data cluster. Metadata stored in the first database may be replicated to a second database in the second data center. The metadata may describe a state of the first data cluster. A second query dispatcher may be enabled at the second data center. The second query dispatcher may be configured to dispatch queries to access data in the second data cluster.
G06F 16/20 - Recherche d’informationsStructures de bases de données à cet effetStructures de systèmes de fichiers à cet effet de données structurées, p. ex. de données relationnelles
G06F 16/27 - Réplication, distribution ou synchronisation de données entre bases de données ou dans un système de bases de données distribuéesArchitectures de systèmes de bases de données distribuées à cet effet
41.
Methods and apparatus for identifying unique users for on-line advertising
Methods and apparatus for finding detecting unique on-line users for advertisement or content targeting are disclosed. A bid request with initial fingerprint context data for a user and for content that is requested by such user is received at a bid management system, and the bid request is received with or without a user identifier. At the bid management system, an optimum bid for the bid request is determined based on the initial fingerprint context data for the user and the content. The optimum bid with a reference to an advertisement and a script for obtaining additional fingerprint context data from a device of the user is sent from the bid management system. The additional fingerprint context data is received and a unique user identifier is assigned in association with a combination of the initial and additional fingerprint context data.
According to various embodiments, techniques and mechanisms described herein facilitate the editing of computer programming tags associated with a website. A user interface displaying a representation of a website may be presented on a display screen. The representation may include a plurality of webpage identifiers that each identifies a respective webpage associated with the website. The representation may also include a plurality of active tag indicators that are each associated with a respective one of the webpages. Each active tag indicator may identify a respective portion of computer programming code included in the respective webpage with which the active tag indicator is associated. User input indicating an editing action to be performed with respect to one or more of the computer programming code portions may be received, and a message identifying the editing action may be transmitted via a communications interface.
According to various embodiments, techniques and mechanisms described herein facilitate the storage of an image of a rendered webpage on a storage medium. A first message including a request for a webpage may be transmitted to a web server via a communications interface. The webpage request may generate an advertising opportunity bid request for bids to place an advertisement on the requested webpage. A second message to place a bid on the generated advertising opportunity bid request may be transmitted. Information for rendering the webpage is received in response to the webpage request, and an image of the rendered webpage may be stored on a storage medium.
Methods, systems, and programming for recommending targeted television programs based on online behavior is provided. In one example, information related to one or more online activities of a user is received. An identifier associated with the user is determined. Information related to television consumption of the user is assessed based on the identifier. An index is generated based on the online activity information and the television consumption information. One or more recommendations are generated based on the index.
H04N 21/25 - Opérations de gestion réalisées par le serveur pour faciliter la distribution de contenu ou administrer des données liées aux utilisateurs finaux ou aux dispositifs clients, p. ex. authentification des utilisateurs finaux ou des dispositifs clients ou apprentissage des préférences des utilisateurs pour recommander des films
H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
H04N 21/2668 - Création d'un canal pour un groupe dédié d'utilisateurs finaux, p. ex. en insérant des publicités ciblées dans un flux vidéo en fonction des profils des utilisateurs finaux
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
H04N 21/4788 - Services additionnels, p. ex. affichage de l'identification d'un appelant téléphonique ou application d'achat communication avec d'autres utilisateurs, p. ex. discussion en ligne
45.
Adaptive fuzzy fallback stratified sampling for fast reporting and forecasting
Techniques and mechanisms described herein facilitate adaptive fuzzy fallback stratified sampling. According to various embodiments, an actual or estimated minimum vertex cover of a feature dependency graph representing a dataset may be determined. The dataset may include a plurality of feature vectors and a plurality of features. Each feature vector may include a plurality of feature values that correspond with the features. The feature dependency graph may represent a plurality of conditional dependencies between the features. The minimum vertex cover may designate a subset of the features for strata selection. The feature vectors may be partitioned into a plurality of strata based on the designated subset of features. Each stratum may include one or more of the feature vectors. Each feature vector may be assigned to a corresponding stratum based on the values of the designated subset of features for the feature vector.
G06F 15/18 - dans lesquels un programme est modifié en fonction de l'expérience acquise par le calculateur lui-même au cours d'un cycle complet; Machines capables de s'instruire (systèmes de commande adaptatifs G05B 13/00;intelligence artificielle G06N)
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
G06N 3/04 - Architecture, p. ex. topologie d'interconnexion
A method and apparatus for a data warehouse built on top of MapReduce is provided. A virtual view is defined on top of the common star or snowflake data warehouse schema. A SQL-like, but much more succinct, query language is provided to leverage the virtual view. Many advanced query processing features leveraging the virtual view are also provided. Further, several optimization techniques ranging from data compression and access method to multi-query optimization and exploiting materialized views are provided. Further, a technique to seamlessly integrate the data warehouse system into any ad-hoc MapReduce jobs is provided. Thus, fully leveraging the power of both MapReduce and data warehouse technologies is achieved.
Current data records having a start and end time are transformed into a 2D space having a first dimension for each data record's start time and a second dimension for each data record's end time. Historical queries specifying data ranges are obtained. A response was previously sent for each historical query and specifying a sub-portion of data records that overlap with such historical query's specified data range. Partitioning schemes for the current data records in the 2D space are generated. An optimum partitioning scheme having a lowest cost is selected based on costs of executing the historical queries with respect to each of the partitioning schemes. The optimum partitioning scheme is applied on the current data records, including newly received data records, in the 2D space so that any subsequently received queries are applied against the current data records as partitioned by the optimum partitioning scheme in the 2D space.
A system for creating and using a universal tag to gather consumer data from a website for the purposes of targeted advertising is provided. The universal tag system has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile corresponding to the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purposes of subsequent targeted advertising.
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet
G06N 5/02 - Représentation de la connaissanceReprésentation symbolique
G06F 3/0484 - Techniques d’interaction fondées sur les interfaces utilisateur graphiques [GUI] pour la commande de fonctions ou d’opérations spécifiques, p. ex. sélection ou transformation d’un objet, d’une image ou d’un élément de texte affiché, détermination d’une valeur de paramètre ou sélection d’une plage de valeurs
G06F 3/0482 - Interaction avec des listes d’éléments sélectionnables, p. ex. des menus
Within a computer networking environment, bid requests having data are received at a communication interface of a bid determination platform. Bids for a plurality of advertisements are determined via a computer processor of the bid determination platform based on the data associated with such bid request. Via the computer processor, at least a first portion of the bids that were determined for one or more of the bid requests are decreased based on one or more quantitative and qualitative factors, such as missing variable data, of the one or more bid request's associated data. For each bid request, an optimum set of one or more of the determined bids is selected and transmitted, along with a reference to the associated advertisement, via the communication interface to a sender of the bid request.
Embodiments of the invention present an approach to conversion rate estimation which relies on using past performance observations along user, publisher, and advertiser data hierarchies. More specifically, embodiments of the invention model the conversion event at different select hierarchical levels with separate binomial distributions and estimate the distribution parameters individually. It is shown how to combine these individual estimators using logistic regression to identify conversion events accurately. Embodiments of the invention can also handle many practical issues, such as data imbalance, missing data, and output probability calibration, which render this estimation problem more difficult for a real-world implementation of the approach.
A generic approach for automatically ingesting data into an HDFS (Hadoop File System) based data warehouse includes a datahub server, a generic pipelined data loading framework, and a meta-data model that, together, address data loading efficiency, data source heterogeneities, and data warehouse schema evolvement. The loading efficiency is achieved via the MapReduce scale-out solution. The meta-data model is comprised of configuration files and a catalog. The configuration file is setup per ingestion task. The catalog manages the data warehouse schema. When a scheduled data loading task is executed, the configuration files and the catalog collaboratively drive the datahub server to load the heterogeneous data to their destination schemas automatically.
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
(1) Advertising and marketing consultancy services provided to others; Advertising and marketing services, namely, promoting the goods and services of others through data collection and analytics; data collection, analysis and management services for others in the field of advertising and promoting the goods and services of others; advertising services relating to facilitating and optimizing the collection, analysis and reporting of data and information regarding customer behavior, preferences, interests, interactions, buying decisions and histories on internet websites, and their interactions with and navigational preferences and impediments in interacting with such websites; advertising services relating to enabling marketers and brand owners to determine and easily modify what customers behavior data and information to collect and analyze, facilitating that collection, and providing the data and information in an easily understood manner in order to facilitate the analysis of such data and information, and the retargeting of advertisements and advertising content, and the performance of custom analytics; advertising services relating to assisting marketers and brand owners in determining appropriate advertisements and advertising content based on individual customers buying history and interactions with the marketer or brand owner's internet website; advertising services relating to assisting others in enhancing the return in investment regarding online advertising campaigns and content; customer relationship analysis and management services; application service provider (ASP) featuring software for use in simplifying and streamlining the ability to gather data from websites for subsequent analytics in the field of advertising and promoting the goods and services of others.
53.
Methods and systems for enhancing web content based on a web search query
Methods and systems for enhancing a web page are described. Consistent with some embodiments, a content enhancement server analyzes receives a user's web search query submitted to a search engine during a web browsing session. Using the received web search query, the content enhancement server performs various algorithmic operations to select text within a web page being presented to a user for conversion to an interactive link, and/or to select content (e.g., an advertisement) to be presented in connection with the presentation of the web page.
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
G06F 16/951 - IndexationTechniques d’exploration du Web
G06F 16/955 - Recherche dans le Web utilisant des identifiants d’information, p. ex. des localisateurs uniformisés de ressources [uniform resource locators - URL]
G06F 16/958 - Organisation ou gestion de contenu de sites Web, p. ex. publication, conservation de pages ou liens automatiques
A parsing system and method are provided in which the break characters in the document are used to rapidly parse the document and extract one or more key phrases from the document which characterize the document. The break characters in the document may include explicit break characters, such as punctuation, soft stop words and hard stop words. The determination of which phrases in the document are extracted depends upon the type of break character appearing after the phrase in the document. The parser may also be used to parse a foreign language document into one or more phrases.
Techniques for leveraging social information, including a social graph, to identify content likely to be of interest to a user are described. With some embodiments, a content enhancement server receives a request for web-based content that is to be presented with a web page that is being presented at a client computing device. The server will then identify some web-based content that is relevant to a topic or subject matter of the web page, and also popular as determined by analyzing some social information, including in some instances information relating to asocial graph of the viewing user, that is associated with the web-based content. Finally, some items of web-based content are selected, based on a combination of the content's relevance and popularity as indicated by the analysis of the social information. The selected web content is then communicated to the client computing device for presentation with the web page.
G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
G06Q 50/00 - Technologies de l’information et de la communication [TIC] spécialement adaptées à la mise en œuvre des procédés d’affaires d’un secteur particulier d’activité économique, p. ex. aux services d’utilité publique ou au tourisme
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet
56.
Method and apparatus for selective delivery of ads based on factors including site clustering
For each of various sites, a mathematical representation is computed according to prescribed characteristics of users that have conducted one or more predetermined types of interaction with the site. Cluster of the sites are identified whose computed representations are similar according to prescribed criteria. Responsive to notification of an opportunity to deliver unidentified advertising to a given user via a given site, at least one ad is selected based upon factors including the ad having a prescribed performance history at one or more clusters containing the given site. The selected ad is transmitted to the given user at the given site, or a bid is transmitted for such placement of the ad.
Techniques for enhancing web content presented with a mobile application are described. Consistent with some embodiments, a contextual content server communicates to a mobile application executing at a mobile computing device, content modification instructions. The content modifications instructions direct the mobile computing device to present modified, or additional, content, generally selected for its relevance to some original content being presented by an application executing at the mobile computing device.
G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet
58.
Multi-source profile compilation for delivering targeted content
In at least one embodiment, a profile/content system generates, accesses, and/or serves a compilation profile for targeting content to identifiable communication devices (“ICDs”). The compilation profile can include data associated with a user of an ICD, and the profile/content system obtains the data from multiple data sources. The data sources can include a particular ICD and can also include particular applications running on the ICD and other data sources such as web sites and data aggregators that store data associated with the IDC user. The profile/content system can operate in a variety of modes depending upon a type of request received by the profile/content system. Exemplary modes are: (1) a direct content provision mode, (2) an indirect content provision mode, and (3) a compilation profile provision mode. In at least one embodiment, in the direct content provision mode, the profile/content system receives a request for content directly via an ICD.
Different types of Hybrid contextual advertising and related content analysis and display techniques are disclosed for facilitating on-line contextual advertising operations and related content delivery operations implemented in a computer network. At least some embodiments may be configured or designed enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant related information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic display of additional content such as, for example, via use of one or more customized overlay layers.
Various techniques are disclosed for delivering contextual advertising information to end users of a data network via a mobile device. At least one operation may be initiated to determine the features, capabilities and/or services supported at an identified mobile device. A first contextual advertising delivery technique may be implemented in response to a determination that a first type of functionality is supported at the identified mobile device. A second contextual advertising delivery technique may be implemented in response to a determination that the first type of functionality is not supported at the identified mobile device.
(1) Promoting the goods and services of others, who advertise on the Internet, by modifying publishers' web pages so that when key words, phrases or images are highlighted, advertising material or information by advertisers is presented.
Promoting the goods and services of others, who advertise on the Internet, by modifying publishers' web pages so that when key words, phrases or images are highlighted, advertising material or information by advertisers is presented
41 - Éducation, divertissements, activités sportives et culturelles
42 - Services scientifiques, technologiques et industriels, recherche et conception
45 - Services juridiques; services de sécurité; services personnels pour individus
Produits et services
Advertising; business management; business administration;
office functions. Telecommunications; arranging and rental of access time to
computer databases. Editing text and images for websites; voice recording,
namely recording of voice messages for third persons;
digital imaging services. Creation, design, updating, installation and maintenance of
computer software; installation and maintenance of Internet
access software; creation, design, planning, updating and
maintenance of websites; provision of Internet search
engines; server administration; users and rights management
in computer networks; implementation of computer software in
networks; configuration of computer networks by software;
performance monitoring and analysis of network operations;
security services for protection against illegal network
access; rental of computers and data processing equipment;
rental of computer software; web hosting, namely hosting of
electronic data storage on the Internet; rental of web
servers; computer systems analysis; research and development
for others with regard to new products; design of computer
systems; data management on servers; computer virus
protection services; electronic data security; providing
computer facilities for electronic data storage; computer
data recovery services; premastering, namely editing,
formatting and transfer of data to blank CDs; conversion of
computer programs and data, except physical conversion;
conversion of data or documents from physical to electronic
media; copying of computer programs; certification agency
services, namely issuing and management of digital codes
and/or digital signatures; verification of digital
signatures; technical consultancy relating to computer
networks; technical project studies; technical project
management in the field of electronic data processing;
consultancy with regard to webpage design;
telecommunications engineering consultancy; consultancy with
regard to electronic data processing programs; hardware and
software consultancy; computer consultancy services;
scientific research for others conducted using databases and
the Internet; quality control; technical consultancy
services in the field of computer science; technical testing
and checking; technical measuring; providing of technical
expert opinions; graphic design; graphic arts designing;
industrial design; creation of computer animations. Legal services; legal consultancy and assistance; licensing
of computer software; licensing and managing licences of
industrial property rights and copyrights; management of
industrial property rights and copyrights; legal consultancy
relating to franchising; registration of domain names.
41 - Éducation, divertissements, activités sportives et culturelles
42 - Services scientifiques, technologiques et industriels, recherche et conception
45 - Services juridiques; services de sécurité; services personnels pour individus
Produits et services
Advertising; business management services; business administration; office functions. Telecommunications; arranging and leasing access time to computer databases; speech services, namely reproduction of voice messages, for others. Website editing (support services); speech services, namely recording of voice messages, for others; digital image processing. Creation, design, updating, installation and maintenance of computer software; installation and maintenance of software for Internet access; creation, design, planning, updating and maintenance of websites; provision of search engines for the Internet; management, maintenance and configuration of computer systems; user management and authorisation on computer networks; implementation of computer programs on networks; configuring computer networks by means of software; performance monitoring and analysis of network operations; security services for protection against illegal network access; Rental of computers and data processing equipment; computer software rental; providing or rental of electronic memory space on the Internet (webhosting); rental of webservers; computer systems analysis services; research and development, for others; design of computer systems; data management on servers; virus protection; electronic data security; electronic data storage services; speech services, namely storage of voice messages, for others; recovery of computer data; editing, formatting and transfer of data on to blank CDs (premastering); conversion of computer programmes and data (other than physical alteration); conversion of data or documents from physical to electronic media; copying of computer programs; certification agency services (trust centres), namely issuing and management of digital codes and/or digital signatures; checking of digital signatures; technical consultancy; technical project studies; technical project management in the field of electronic data processing; consultancy with regard to the design of Internet pages; Telecommunications engineering consultancy; EDP consultancy; hardware and software consultancy; consultancy in the field of computers; inquiries, research in databases and on the Internet, for others (for scientific and research purposes); quality control; technical consultancy with regard to franchise concepts; technical tests and checks; technical measuring; surveying; graphic-design services; draftsman's services; industrial design; computer animation. Legal services; Legal services; licensing of computer software; licensing and licence management for industrial property rights and copyright; copyright and industrial property rights management; legal consultancy with regard to franchise concepts; domain name registration services.
65.
Device, system and method of wireless delivery of targeted advertisements
Devices, systems and methods of wireless delivery of targeted advertisements. A system in accordance with an embodiment of the invention includes a modifier to receive a message transmitted by a first wireless communication device and intended for reception by a second wireless communication device, and to selectively add an advertisement to the message prior to its presentation on the second wireless communication device. The message is a Short Message Service (SMS) message, a Multimedia Messaging Service (MMS) message, an Instant Messaging (IM) message, and an Electronic Mail (Email) message.
G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
09 - Appareils et instruments scientifiques et électriques
35 - Publicité; Affaires commerciales
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
Computer software for assimilating data for use in connecting mobile operators, companies wishing to advertise their goods and services, and mobile users and for placing advertisements on mobile phones Preparing, adjusting and placing advertisements for others; Promotion of goods and services of others by placing advertisement and promotional displays on different media; Collection, preparation, composition, storage, processing, and provision of business information, data, statistics and indices; Business research and surveys; Conducting business and market research surveys; Market research services Graphic advertisement design services; integration of computer systems and networks; maintenance of computer software
The system provides an automatically targeted network for text and graphical advertising based on cost-per-action bidded pricing, wherein actions comprise any of acquisitions, purchases, downloads, registrations, donations, clicks, and impressions. Contextual, search and behavioral relevance features are integrated to optimize ad selection for advertisers, who enter action objectives, associated bids, and creatives or catalog assets. The assets are automatically analyzed and stored, and ads are automatically constructed for catalog assets. When an ad request is received from a user terminal in regard to a publisher asset, e.g. a web page, the ad request is matched to a stored contextual analysis of at least a portion the publisher asset if available, and preferably to a profile associated with the user of the user terminal. The best advertisements are determined, based upon a predicted response, and are then served, i.e. displayed, at the user terminal, based upon available ad space.
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
Advertising services; dissemination of advertising for others via the Internet; customer relationship management services; business management; business administration; office functions. Application service provider (ASP) featuring software for use in advertising and/or promoting the goods and services of others; providing Internet search services; scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
42 - Services scientifiques, technologiques et industriels, recherche et conception
Produits et services
ADVERTISING SERVICES; DISSEMINATION OF ADVERTISING FOR OTHERS VIA THE INTERNET; ADVERTISING SERVICES, NAMELY, PROVIDING ADVERTISING SPACE ON INTERNET WEB SITES; ADVERTISING SERVICES, NAMELY, ALLOCATING, BROKERING, AND MANAGING THE USE OF ADVERTISING SPACE ON INTERNET WEB SITES; ADVERTISING SERVICES, NAMELY, PROMOTING THE GOODS AND SERVICES OF OTHERS BY PREPARING AND CONTEXTUALLY PLACING TARGETED ADVERTISEMENTS ON LINKED WEB SITES ON A GLOBAL COMPUTER NETWORK; CUSTOMER RELATIONSHIP MANAGEMENT SERVICES APPLICATION SERVICE PROVIDER (ASP) FEATURING SOFTWARE FOR USE IN MANAGING, IN PROVIDING INTERACTIVE COMMUNICATION SERVICES, AND IN PROVIDING PUBLISHING SERVICES IN THE FIELD OF ADVERTISING AND/OR PROMOTING THE GOODS AND SERVICES OF OTHERS
